EdX

Marketing - Delivering the Value Proposition (edX)

Offered by DoaneX, Doane University,
Marketing - Delivering the Value Proposition (edX)

Examine the process of branding and its relationship to value creation. In today’s world consumers are constantly flooded by marketing efforts in every aspect of their lives. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time. One important aspect of this is developing and communicating a clear value proposition.

Class Deals by MOOC List - Click here and see EdX's Active Discounts, Deals, and Promo Codes.

This course takes a close look at the process of branding and its relationship to value creation. Learners will explore channel or distribution strategies which are not always associated with marketing decisions. Pricing strategies along with a look at social responsibility will also be considered and evaluated by the learners.
This course is part of the Marketing Essentials MicroBachelors® Program.

What you'll learn
By the end of this course the learner will be able to:

  • Explain branding and value creation
  • Identify how to capture and deliver value
  • Discuss integrated marketing and value communication
Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Digital Marketing Strategy (edX) EdX
University of Edinburgh,EdinburghX

Digital Marketing Strategy (edX)

Marketing & Communication Business

Learn how to create a digital marketing strategy for implementation in your business. Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business. You will learn about the digital marketing landscape and how digital technologies can be used to help businesses identify opportunities and minimize risk. Case studies will be used to demonstrate how digital supports business objectives, and how it can set enterprise apart.

Self Paced
Self-Paced
Business Marketing Strategy
Details
Digital Commerce Reinventing Business Models (edX) EdX
Tecnológico de Monterrey,TecdeMonterreyX

Digital Commerce Reinventing Business Models (edX)

Business

The speed of business transactions and the agile way to take decisions increase the needs to digitalize the trading activities of any kind of business. That’s why the business models are changing very fast, and the adaptation to the new customer behaviors will impact the feasibility of the businesses worldwide. This course will be composed by four weeks, in each one the student will have the possibility to analyze different perspectives about the rationale of businesses and how they innovate their way to satisfy the expectations of their customers.

Self Paced
Self-Paced
Agile Branding Digital Commerce
Details
El arte de vender: introducción a las ventas (edX) EdX
The Pontificia Universidad Javeriana,JaverianaX

El arte de vender: introducción a las ventas (edX)

Economics & Finance

Aprende a desarrollar los conceptos que forman la cultura del vendedor y que lo hace clave en la comercialización de producto o servicios. La venta se presenta en todas las actividades humanas por lo que hay que conocerla para lograr su máximo desempeño y llevar a las organizaciones al logro de las metas. Pero es necesario conocer sus variables más importantes para hacerla más profesional, facilitándole a los clientes a comprar los productos o servicios que se le ofrecen.

Self Paced
Self-Paced
Selling Sales Negotiation
Details
Online Marketing Strategies (edX) EdX
Curtin University,CurtinX

Online Marketing Strategies (edX)

Marketing & Communication

Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business. The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online.

Mar 5th 2024
5-12 Weeks
Marketing Internet Social Media
Details
IoT Systems and Industrial Applications with Design Thinking (edX) EdX
École Polytechnique Fédérale de Lausanne,EPFLx

IoT Systems and Industrial Applications with Design Thinking (edX)

Engineering Eng: Electronics

The first MOOC to provide a comprehensive introduction to Internet of Things (IoT) including the fundamental business aspects needed to define IoT related products. Internet of Things (IoT) and smart connected devices have radically changed the way our world works and how companies operate and create new businesses.

Self Paced
Self-Paced
Machine Learning Design Thinking IoT
Details
Lean Product Portfolios: Beyond Value Stream Mapping (edX) EdX
University of Maryland, College Park,University System of Maryland - USM,USMx,UMD

Lean Product Portfolios: Beyond Value Stream Mapping (edX)

Engineering Business

The approach to creating a product portfolio delivering exponential value must transcend the obvious by incorporating a deep understanding of customer behavior, shaping the trajectory of the business and understanding emerging trends in technology, marketplace and the competitive landscape in local and global context.

Self Paced
Self-Paced
User Experience Enterprise Architecture Value Creation
Details
Marketing Fundamentals: Who Is Your Customer? (edX) EdX
Babson College

Marketing Fundamentals: Who Is Your Customer? (edX)

Management & Leadership Marketing & Communication

Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business. In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for consumers and engendering loyalty and enthusiasm for your product or service.

Self Paced
Self-Paced
Business Marketing Marketing Strategy
Details
Storytelling for Social Change (edX) EdX
University of Michigan,MichiganX

Storytelling for Social Change (edX)

Marketing & Communication

Use stories to deliver messages that affect people. Learn how to craft a story that develops empathy and delivers impact. How can storytelling promote social change? This course develops skills for using stories to deliver messages that affect audiences and shape attitudes for social change. Learn how building empathy and developing characters can offer multiple perspectives on complex problems.

Self Paced
Self-Paced
Marketing Communication Social Change
Details
Minería de Datos: Segmentación de Mercados (edX) EdX
Universidad Anáhuac,AnahuacX

Minería de Datos: Segmentación de Mercados (edX)

Computer Science

¿Conoces realmente a tus clientes? En este curso aprenderás a construir modelos basados en técnicas de minería de datos, que te permitirán descubrir los hábitos de compra de tus clientes, para definir estrategias de marketing de acuerdo con sus perfiles, hacer una correcta toma de decisiones y tener una ventaja competitiva a través de herramientas de minería de datos.

Self Paced
Self-Paced
Marketing Big Data Data Mining
Details
Marketing Essentials (edX) EdX
Indian Institute of Management, Bangalore,IIMBx

Marketing Essentials (edX)

Marketing & Communication Business

Identify, understand and learn the basics of marketing management theories with real-world business scenarios. This business and management course will bridge the gap between information and real world experience. In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.

Self Paced
Self-Paced
Business Management Marketing
Details