EdX

Marketing - Delivering the Value Proposition (edX)

Offered by DoaneX, Doane University,
Marketing - Delivering the Value Proposition (edX)

Examine the process of branding and its relationship to value creation. In today’s world consumers are constantly flooded by marketing efforts in every aspect of their lives. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time. One important aspect of this is developing and communicating a clear value proposition.

Class Deals by MOOC List - Click here and see EdX's Active Discounts, Deals, and Promo Codes.

This course takes a close look at the process of branding and its relationship to value creation. Learners will explore channel or distribution strategies which are not always associated with marketing decisions. Pricing strategies along with a look at social responsibility will also be considered and evaluated by the learners.
This course is part of the Marketing Essentials MicroBachelors® Program.

What you'll learn
By the end of this course the learner will be able to:

  • Explain branding and value creation
  • Identify how to capture and deliver value
  • Discuss integrated marketing and value communication
Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Value Co-Creation in Sport Management – A New Logic in a Changing Society (edX) EdX
University of Bayreuth,BayreuthX

Value Co-Creation in Sport Management – A New Logic in a Changing Society (edX)

Management & Leadership Business

Do you want to become a successful sport management expert? Learn the importance of value co-creation and gather new insights that will make you more competitive in the field of sport management. Are you a passionate sports lover interested in exploring a new innovative logic in sport management? Enroll in this online course.

Self Paced
Self-Paced
Sustainability Management Sports
Details
Online Marketing Strategies (edX) EdX
Curtin University,CurtinX

Online Marketing Strategies (edX)

Marketing & Communication

Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business. The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online.

Mar 5th 2024
5-12 Weeks
Marketing Internet Social Media
Details
Customer-Centric Enterprise: Scale Product Lifecycle Management (edX) EdX
University of Maryland, College Park,University System of Maryland - USM,USMx,UMD

Customer-Centric Enterprise: Scale Product Lifecycle Management (edX)

Engineering

Learn to drive the performance of Product Enterprises with Product-first frameworks that enable value with mature governance, risk, marketing, sales, finance, and HR functions. This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model.

Self Paced
Self-Paced
Finance Marketing Sales
Details
Inglés empresarial: ventas, gestión y liderazgo (edX) EdX
Universidad Anáhuac,AnahuacX

Inglés empresarial: ventas, gestión y liderazgo (edX)

Languages & Literature Business

Este curso en línea te permitirá aprender inglés y tener una inmersión del idioma en los negocios para sobresalir en tu carrera profesional. Conviértete en un ciudadano global y obtén las habilidades necesarias para lograr sobresalir en tu lugar actual de trabajo o poder alcanzar el siguiente paso al éxito laboral. Este curso de inglés en línea te brindará las habilidades lingüísticas y conversacionales básicas para el mundo de los negocios, lo que te permitirá comunicarte con jefes, colegas y personal en el trabajo de forma eficaz, tales como escuchar y analizar antes de hablar, plantear correctamente una presentación, dirigir una reunión o cerrar un trato.

Self Paced
Self-Paced
Marketing English Advertising
Details
El arte de vender: introducción a las ventas (edX) EdX
The Pontificia Universidad Javeriana,JaverianaX

El arte de vender: introducción a las ventas (edX)

Economics & Finance

Aprende a desarrollar los conceptos que forman la cultura del vendedor y que lo hace clave en la comercialización de producto o servicios. La venta se presenta en todas las actividades humanas por lo que hay que conocerla para lograr su máximo desempeño y llevar a las organizaciones al logro de las metas. Pero es necesario conocer sus variables más importantes para hacerla más profesional, facilitándole a los clientes a comprar los productos o servicios que se le ofrecen.

Self Paced
Self-Paced
Selling Sales Negotiation
Details
Marketing Analytics (edX) EdX
Columbia University,ColumbiaX

Marketing Analytics (edX)

Business

Develop quantitative models that leverage business data to forecast sales and support important marketing decisions. Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives. Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI).

This course is archived
5-12 Weeks
Marketing Machine Learning Value Creation
Details
Relationship Marketing Strategy for Financial Services (edX) EdX
State Bank of India - SBI

Relationship Marketing Strategy for Financial Services (edX)

Marketing & Communication Business

Comprehend the key principles of relationship marketing for financial services. Learn to create, practice and sustain excellent relationship with clients. Marketing now is less about the Product or Service and more about the value it creates for the Customers. Ergo, it is imperative for Financial Services’ professionals to move from transaction management to relationship management and create meaningful relationships with the sole objective of enhancing customer value.

Self Paced
Self-Paced
Marketing Marketing Strategy Positive Relationships
Details
E-Commerce Estratégico (edX) EdX
Universidad Anáhuac,AnahuacX

E-Commerce Estratégico (edX)

Management & Leadership Business

Aprende las estrategias fundamentales para guiar a tu negocio al uso de las herramientas de e-commerce y potencializa tus ventas a través del comercio electrónico. Los dispositivos tecnológicos y el uso de herramientas digitales están llegando a niveles de democratización cada vez más altos. Algunas de las razones las podemos encontrar en que las herramientas digitales se vuelven diariamente más amigables con los usuarios; surgen con más frecuencia aplicaciones conectadas a diferentes dimensiones de la vida humana; familiares, escolares, empresariales, etc.

Self Paced
Self-Paced
Advertising Branding E-Commerce
Details
Facebook Ads: Cómo utilizar el poder de la publicidad en Facebook (edX) EdX
Galileo University,GalileoX

Facebook Ads: Cómo utilizar el poder de la publicidad en Facebook (edX)

Marketing & Communication

Aprende a crear campañas publicitarias exitosas. Accede a tutoriales paso a paso de Audience Insights, Pixel de Facebook, A/B Testing y más. Aprende a atraer personas, conquistarlas y convertirlas en clientes de tu negocio. En este curso te enseñamos cómo crear exitosas campañas publicitarias desde cero. Aprenderás todo el proceso desde crear y configurar una cuenta publicitaria hasta usar herramientas como el pixel de Facebook, Audience Insights y el Administrador de Anuncios de Facebook para maximizar tu presupuesto y obtener buenos resultados.

Self Paced
Self-Paced
Marketing Social Networks Digital Marketing
Details