The first half of my life was spent on a family farm in Iowa where we raised corn, soybeans, and oats in addition to swine and cattle. The next 10 years was involved in a variety of marketing positions including an internet startup company. During and since that time I gained experience as a business professor and have developed twenty plus on ground, blended and online courses for a number of universities. Academically I have an AS in Electro/Mechanical Technology, BA in Business Economics, an MBA and MS in Technology Management. I have been a past member of the American Marketing Association and earned a Professional Certified Marketers designation.
EdX
Dive into the core elements of marketing with this foundational course designed for beginners and professionals alike. Explore each component of a marketing plan and develop a critical understanding of how marketing fits into overall business strategy. Whether you're considering a career in marketing or simply wish to expand your business knowledge, this course provides a solid starting point.
EdX
In this online course, 'Marketing - Delivering the Value Proposition', you'll delve into the critical process of creating and conveying a clear and impactful value proposition. Designed to equip you with essential skills for standing out in today's competitive market, this course explores branding, consumer behavior, and how to effectively communicate your unique selling points.
EdX
Dive into the world of Marketing Operations with our expert-led course designed to equip you with a deep understanding of how marketing has evolved over time, influenced by global trade and technology. From traditional practices to the digital revolution, this course will provide insights into shaping effective marketing strategies in an ever-changing landscape.
EdX
Dive into Sustainable Agri-food Marketing, a course designed for those looking to harness eco-friendly practices in their agricultural marketing efforts. Explore principles and techniques that foster long-term, responsible relationships with customers and stakeholders while ensuring the sustainability of your business model.