EdX

Brand Management (edX)

Offered by Indian Institute of Management, Bangalore, IIMBx,

Key brand management terminology and principles are demystified in this course. Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you! This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.

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What you'll learn

Basics of brand management
Key brand-related terminology
Important frameworks and principles of branding

This course is part of the Brand and Marketing Research Strategy Professional Certificate.

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