Marketing Essentials MicroBachelors

What you will learn:

  • Consumer behavior and positioning strategies
  • Analytical tools used to assess marketing strategies
  • New technologies as it applies to marketing
  • Social media and value creation
  • Market segmentation, target marketing & promotion
  • Pricing strategies
  • Integrated marketing and value communication
Filter Courses within "Marketing Essentials MicroBachelors" (Click to filter)
Marketing Foundations (edX) EdX
DoaneX,Doane University

Marketing Foundations (edX)

Dive into the core elements of marketing with this foundational course designed for beginners and professionals alike. Explore each component of a marketing plan and develop a critical understanding of how marketing fits into overall business strategy. Whether you're considering a career in marketing or simply wish to expand your business knowledge, this course provides a solid starting point.

Self Paced
Self-Paced
Marketing - Delivering the Value Proposition (edX) EdX
DoaneX,Doane University

Marketing - Delivering the Value Proposition (edX)

In this online course, 'Marketing - Delivering the Value Proposition', you'll delve into the critical process of creating and conveying a clear and impactful value proposition. Designed to equip you with essential skills for standing out in today's competitive market, this course explores branding, consumer behavior, and how to effectively communicate your unique selling points.

Self Paced
Self-Paced
Marketing Operations (edX) EdX
DoaneX,Doane University

Marketing Operations (edX)

Dive into the world of Marketing Operations with our expert-led course designed to equip you with a deep understanding of how marketing has evolved over time, influenced by global trade and technology. From traditional practices to the digital revolution, this course will provide insights into shaping effective marketing strategies in an ever-changing landscape.

Self Paced
Self-Paced
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