The approach to creating a product portfolio delivering exponential value must transcend the obvious by incorporating a deep understanding of customer behavior, shaping the trajectory of the business and understanding emerging trends in technology, marketplace and the competitive landscape in local and global context.
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Lean Product Portfolios: Beyond Value Stream Mapping is about building and managing products collectively as a portfolio to maximize value creation. It explores these key concepts:
● Customer centricity and Value Stream Mapping across related products
● Product Design using Lean Principles for Product Lines and Product Suites
● Building Scalable Enterprise Architecture
● The use of User Research & Human-Centered Design
● Day-to-day Product Management: Individual Product Plans & Integrated Portfolio Roadmap
● Actionable strategies for Product Lifecycle Management, including -
o New Product Strategy
o Market Acquisition, Expansion, Realignment
o Product-Market Fit, Go-to-market, & post-launch expansion
o Product and feature retirement (overlaps, non-opportunities, lifecycle decision)
● Creating and managing a complex Product Portfolio using Lean principles
Potential case studies for this course could include the challenges of evolving legacy product lines, such as Modernization Acceleration in Insurance and Banking industry, SSN management at Social Security Administration, health records at CMS; as well as new scaled product offerings at major tech companies like PayPal.
This course is part of the Lean Product Portfolio Management Professional Certificate.
What you'll learn
- Learn and manage foundational elements of scaling products
- Build and manage a portfolio of related and unrelated products
- Identify new product opportunities with adjacency to existing product portfolio
Syllabus
Week 1: Value Creation Framework
o Create a shared understanding of what value is, identify value creation opportunities in the market place and shape solutions
Week 2: Enterprise Architecture
o Understand and align the needs of the customer (Customer Journeys) to business operations (processes and capabilities) to the IT systems (applications and services) that power them
Week 3: Product Operations
o Understand User Experience Research & Design
o Design and build foundational elements of product management discipline that product teams can adopt
Week 4: Product Lifecycle Management
o Build a deeper understanding of what it takes to successfully navigate a product from 0-1, to a full-featured product, to product retirement
