EdX

Fundamentos del emprendimiento en la empresa familiar (edX)

Offered by Tecnológico de Monterrey, TecdeMonterreyX,
Fundamentos del emprendimiento en la empresa familiar (edX)

Aprende las mejores prácticas y modelos de emprendimiento e innovación y cómo aprovechar las fortalezas de la empresa familiar para lograr el éxito. En este curso para emprendedores realizarás un proyecto de emprendimiento transgeneracional.

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¡Las empresas familiares son indispensables en la actualidad, sin embargo, es de suma importancia conocer las herramientas y las estrategias de éxito que les permitan trascender en un entorno competitivo, es por ello que este curso de emprendimiento te brinda la oportunidad de conocer y aplicar las mejores prácticas, teniendo en cuenta los modelos de emprendimiento e innovación, para aprovechar las fortalezas de la empresa familiar, para que esta crezca y trascienda de generación en generación.
En este curso de emprendimiento tendrás la oportunidad de conocer los instrumentos y componentes que implican emprender; desde la ideación, validación de mercado y la propuesta de valor, hasta la presentación de venta para atraer inversionistas (Pitch de Negocios).
Este curso en línea entrega los conocimientos y las herramientas necesarias para el éxito de un emprendimiento en la empresa familiar.
El Centro de Familias Emprendedoras y EGADE Business School de la Escuela de Negocios del Tecnológico de Monterrey es la Institución ideal para desarrollar estas habilidades, ya que el Tec de Monterrey es la universidad número 1 en México y la 6a mejor en Latinoamérica según Times Higher Education (THE) 2016.
Los profesores del Centro de Familias Emprendedoras están altamente calificados y son reconocidos al ser parte del proyecto mundial STEP para el emprendimiento familiar, y la EGADE Business School es la escuela número 1 en América Latina, en su MBA, según el ranking de AméricaEconomía.
This course is part of the Innovación y emprendimiento MicroMasters and Empresas familiares: emprendimiento y liderazgo para trascender Professional Certificate.

What you'll learn

  • Comprender y aplicar las mejores prácticas en la empresa familiar
  • Distinguir los modelos de emprendimiento e innovación
  • Implementar las tendencias en emprendimiento en la actualidad en tu emprendimiento
  • Realizar un proyecto de emprendimiento transgeneracional
  • Determinar los componentes del emprendimiento:
  • Generación de la idea emprendedora (ideación)
  • Validación del mercado
  • Propuesta de valor
  • Presentación de venta para atraer inversionistas (Pitch de negocios)

Syllabus

Tema 1. El emprendimiento transgeneracional: modelo STEP
Subtema 1. Orientación emprendedora de la empresa familiar
Subtema 2. Familiness (recursos únicos de la empresa familiar)

Tema 2. Megatendencias y emprendimiento
Subtema 1. Introducción a la innovación y el emprendimiento
Subtema 2. Megatendencias y family office

Tema 3. Ideación y validación de mercado
Subtema 1. Ideación y descubrimiento del cliente
Subtema 2. Validación de mercado

Tema 4. Propuesta de valor
Subtema 1. Reconocimiento de la oportunidad
Subtema 2. Modelo de negocio

Tema 5. Presentación para venta (inversionistas familiares y no familiares)
Subtema 1. Cómo contar tu historia- ptich de negocios
Subtema 2. Bases para el intraemprendimiento familiar

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