Free Online Marketing Strategy Courses & MOOCs

Coursera

University of Pennsylvania

Introduction to Marketing (Coursera)

Management & Leadership Marketing & Communication

Dive into the fundamentals of marketing with 'Introduction to Marketing' from Coursera. This comprehensive course, led by distinguished Wharton professors, explores key concepts like branding, focusing on the customer, and effective market entry strategies. Whether you're a beginner or looking to refine your skills, this course provides invaluable insights for aspiring marketers.

Nov 16th 2026

5-12 Weeks

Business Markets Marketing

Coursera

The State University of New York

Launch Your Online Business (Coursera)

Marketing & Communication Business

Embark on an entrepreneurial journey with 'Launch Your Online Business' - a detailed course designed to equip you with the essential skills needed to establish and grow your online venture. From understanding various business models to crafting compelling brand identities, this course covers every crucial aspect of launching a successful online business. Learn how to create customer personas, develop a Unique Value Proposition, build an engaging website, and master marketing strategies for sustainable growth.

Nov 16th 2026

4 Weeks

Business Strategy Marketing Strategy Online Business

Coursera

FIA Business School

Hábitos do Consumidor (Coursera)

Marketing & Communication

Bem-vindo ao Curso Hábitos do Consumidor, onde você aprenderá a entender o poder dos hábitos no processo de tomada de decisão das pessoas ao fazer compras. Este curso visa desvendar os segredos por trás da psicologia do consumo e como isso pode ser utilizado para criar ofertas mais eficazes.

Nov 16th 2026

4 Weeks

Consumer Marketing Strategy Consumer Behavior

Coursera

University of Pennsylvania

Viral Marketing and How to Craft Contagious Content (Coursera)

Management & Leadership Marketing & Communication

Ever wondered why some ideas become wildly popular while others fade into obscurity? This course delves into the science of viral marketing, teaching you how to craft contagious content that captivates audiences and spreads rapidly. Master the art of making your message stick, increase influence, generate word-of-mouth buzz, and leverage social networks for maximum impact.

Nov 9th 2026

4 Weeks

Marketing Social Media Marketing Strategy

Coursera

IE Business School

The Marketing Plan (Coursera)

Marketing & Communication Business

Discover the secrets to crafting a compelling marketing plan with 'The Marketing Plan' course on Coursera. This course is designed for aspiring entrepreneurs and professionals looking to elevate their marketing strategies. By completing this program, you'll gain the skills needed to create a comprehensive marketing strategy tailored specifically for your product or service idea, ensuring its success in today's competitive market.

Nov 9th 2026

4 Weeks

Planning Business Marketing

Coursera

University of California, San Diego

Drug Commercialization (Coursera)

Health & Society Medicine & Pharmacology

Embark on a journey into the world of pharmaceuticals with the Drug Commercialization course from Coursera. This expert-led program, delivered by UC San Diego's Skaggs School of Pharmacy and Pharmaceutical Sciences, provides an in-depth look at the processes involved in bringing drugs to market. From understanding pharmacoeconomic principles to crafting effective marketing strategies and navigating intellectual property landscapes, this course is designed for aspiring and current professionals looking to succeed in the complex realm of drug commercialization.

Nov 9th 2026

4 Weeks

Biotechnology Pharmaceutical Pharmacoeconomics

Coursera

University of California, Davis

The Strategy of Content Marketing (Coursera)

Management & Leadership Marketing & Communication

Discover how to create and execute an effective content marketing plan with 'The Strategy of Content Marketing' course. This unique collaboration between Copyblogger and UC Davis Extension provides you with the tools and knowledge needed to craft compelling content that attracts and retains customers profitably. Learn from industry leaders as you delve into strategy development, copywriting, measurement techniques, and personal branding through content marketing.

Nov 9th 2026

5-12 Weeks

Marketing Strategy Writing

Coursera

Rutgers University

Influencer Marketing Strategy (Coursera)

Marketing & Communication Business

Discover how to create a tailored influencer marketing strategy that drives results for your B2B, B2C, or nonprofit organization. This course will guide you through the two-step flow model of communication and teach you how to effectively engage with internal and industry experts to amplify your brand's reach and impact.

Nov 9th 2026

5-12 Weeks

Marketing Strategy Marketing Strategy

Coursera

University of Virginia

L'analyse marketing (Coursera)

Marketing & Communication Business

Ce cours sur l'Analyse Marketing vous offre un aperçu profond de la manière dont les données peuvent être utilisées pour optimiser vos stratégies marketing. Vous apprendrez à naviguer dans le monde complexe des informations client et à tirer parti de ces données pour prendre des décisions plus éclairées, améliorant ainsi l'efficacité globale de votre planification marketing.

Nov 9th 2026

5-12 Weeks

Marketing Marketing Strategy Metrics