Anke is the CEO and Co-Founder of Aptly, an online education production company. Anke founded and led the School of Business at Udacity, where she developed their business focused programs and grew the school to over 17K paying students. Anke is also an Adjunct Professor of Marketing at UCLA Anderson School of Management. Previously Anke led the Market Research Team at Yahoo! and founded Jump-Time (now OpenX).
Coursera
Dive into the world of social media marketing with our beginner-friendly course. From understanding its origins to mastering different channels, you'll gain essential skills in selecting the right platform, setting clear goals, and identifying your target audience. Perfect for those new to social media marketing or looking to refine their strategies.
Coursera
Unlock the secrets to successful social media marketing with our expert-led course on Measure and Optimize Social Media Marketing Campaigns. Gain insights into evaluating campaign performance, optimizing strategies through split testing, and communicating your findings within your organization. This course is designed for marketers looking to refine their skills in analyzing social media metrics and driving better ROI from their campaigns.
Coursera
Discover the secrets to successful Social Media Management with our expert-led course. Whether you're a beginner or looking to refine your skills, this program will teach you how to create compelling content, build a strong brand identity, and establish an efficient content management process. Start your journey towards mastering social media today!
Coursera
Dive into the world of marketing analytics with this foundational course. Master basic marketing concepts, understand the role of data analysis in digital marketing, and discover how to collect and manage data effectively to drive informed decision-making and enhance your marketing strategies.
Coursera
Dive into the world of Data Analytics Methods for Marketing on Coursera. This course equips you with essential skills to leverage data effectively in your marketing strategies. From understanding audience behavior through segmentation and clustering to applying linear regression for accurate forecasts and assessing advertising effectiveness via experiments, this program is designed to transform how you approach marketing analytics.
Coursera
Dive into the world of Advertising and E-commerce on TikTok with this specialized course. Gain insights into various advertising methods, effective e-commerce strategies, and how to leverage TikTok's powerful analytics platform for optimizing your campaigns. Perfect for marketers looking to tap into a vibrant new audience base.
Coursera
Are you ready to take control of your career path? 'Land Your Next Role' is a comprehensive course designed to guide you through the entire job search process, from resume optimization and cover letter writing to effective networking and acing interviews. Whether you're a recent graduate, a mid-career professional seeking advancement, or someone looking for a new opportunity, this course provides the tools and knowledge needed to successfully navigate today's competitive job market.
Coursera
Este curso oferece uma compreensão profunda sobre como avaliar e melhorar as campanhas de marketing nas mídias sociais. Você aprenderá a interpretar os resultados das suas publicações, otimizar seus esforços com testes de divisão e comunicar efetivamente o valor do seu trabalho ao seu negócio.
Coursera
Dive into the world of digital marketing with 'Marketing Analytics with Meta' on Coursera. This course is designed for those looking to master the art of creating impactful ads, conducting insightful experiments, optimizing campaigns through A/B testing, and analyzing performance using Meta's powerful suite of tools. Whether you're a beginner or an experienced marketer, this course will equip you with the skills needed to drive your advertising strategies forward.