Advertising and E-commerce on TikTok (Coursera)

Offered by Aptly,
Advertising and E-commerce on TikTok (Coursera)

This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to advertise on TikTok and how to utilize each one. You will also learn strategies on how to use TikTok for E-commerce. You will discover the analytics platform that TikTok has built and how to use it to optimize your advertising efforts on this exciting platform.

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Course 3 of 3 in the Marketing with TikTok Specialization.

Syllabus

WEEK 1: Advertising & Ecommerce Opportunities on TikTok
WEEK 2: Measure and Optimize

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