Coursera

Marketing Analytics with Meta (Coursera)

Offered by Meta,
Marketing Analytics with Meta (Coursera)

This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

By the end of this course you will be able to:
• Create an ad in Meta Ads Manager
• Evaluate campaign results
• Conduct an A/B Test to compare ad campaigns and see which performs best
• Conduct a Brand Lift test to measure how your ads impact brand awareness or recall
• Conduct a Conversion Lift test to measure the incremental impact your ad has on conversions
• Identify how and when to use Marketing Mix Modeling to achieve your desired outcomes
• Implement a full analysis process from hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results
This course is for people who want to use Meta Ads Manager to run tests, learn what works, and optimize advertising strategies to improve ad performance.
This course is part of the Meta Marketing Analytics Professional Certificate.

What you'll learn

  • How to plan and forecast your marketing efforts across different channels
  • How to use marketing mix modeling and attribution to optimize your efforts
  • How to evaluate and optimize your sales funnel

Syllabus

Fundamentals of Facebook Ads Manager
In the first week you will be given an overview of Facebook Ads Manager. You will learn how to create an ad campaign with Facebook Ads Manager, including how to navigate the ad auction, determine your target audience, select the appropriate objective, and develop your ad creative.

Analyzing Campaign Results
This week you will learn how to navigate and customize reports in Facebook Ads Manager. You will learn how to analyze the reports and evaluate your campaign outcomes against your goals.

Running Facebook Experiments
In week 3, you’ll learn how to run Conversion Lift and Brand Lift tests on Facebook Ads Manager. You’ll learn how to evaluate the results of these tests and how these results can inform the future of your campaign.

Optimizing Your Marketing Mix
This week you will learn how to optimize your marketing by running effective A/B tests. You’ll also learn about Marketing Mix Modeling integrated with data you’ve gathered from Facebook Ads Manager and how it can be used to optimize the effectiveness of your marketing efforts.

Marketing Analytics in Action
In the final week, you will dig deeper into how to best assess your goals and KPIs through formulating and testing hypotheses. You’ll learn how to use test results to formulate next step recommendations for your marketing campaigns. Later in the week you’ll be given a template to create presentations for communicating your results effectively to stakeholders as well as best practice tips for conducting the presentation itself.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Fundamentals of Social Media Advertising (Coursera) Coursera
Facebook

Fundamentals of Social Media Advertising (Coursera)

Business

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.

Jun 23rd 2026
5-12 Weeks
Business Data Marketing
Details
Organic Marketing: Facebook Groups For Small Businesses (Coursera) Coursera
Coursera Project Network

Organic Marketing: Facebook Groups For Small Businesses (Coursera)

Marketing & Communication Business

In this project, the learner will build a client profile, master Facebook groups netiquette, and utilize them as a Marketing tool. We will learn how to generate clients using a free organic method without paid advertising. By the end of this project we will construct a step by step daily Facebook group action plan to promote a small business, and develop a strong influential Facebook account to attract high paying clients.

Jun 22nd 2026
Self-Paced
Marketing Small Business Social Media
Details
Statistics for Marketing (Coursera) Coursera
Meta

Statistics for Marketing (Coursera)

Marketing & Communication Business

This course takes a deep dive into the statistical foundation upon which marketing analytics is built. The first part of this course will help you to thoroughly understand your dataset and what the data actually means. Then, it will go into sampling including how to ask specific questions about your data and how to conduct analysis to answer those questions.

Jun 22nd 2026
5-12 Weeks
Statistics Marketing Data Modeling
Details
From Likes to Leads: Interact with Customers Online (Coursera) Coursera
Google

From Likes to Leads: Interact with Customers Online (Coursera)

Marketing & Communication Business

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand.

Jun 22nd 2026
5-12 Weeks
Social Media Social Media Analytics Social Media Marketing
Details
Digital Media and Strategic Planning in Technology Markets (Coursera) Coursera
University of Colorado Boulder

Digital Media and Strategic Planning in Technology Markets (Coursera)

Marketing & Communication Business

An old phrase in business is "Build it and they will come". If heard at all today it will be ironically, as entrepreneurs too often make things that nobody really wants. Cryptocurrency became a trillion-dollar industry without anyone being able to name a clear use for it beyond illicit transactions. In this second course we take-up the research outputs perviously generated and apply to them strategic planning to include the most effective analytical tools and stress tests to challenge and improve business models.

Jun 22nd 2026
5-12 Weeks
Technology SEO Social Media
Details
Facebook, Instagram, and Snapchat Marketing (Coursera) Coursera
Digital Marketing Institute

Facebook, Instagram, and Snapchat Marketing (Coursera)

Marketing & Communication

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix?

Jun 22nd 2026
4 Weeks
Marketing Facebook Digital Marketing
Details
El plan de marketing (Coursera) Coursera
IE Business School

El plan de marketing (Coursera)

Management & Leadership Marketing & Communication

¿De qué sirve una estrategia de marketing perfecta sin saber cómo actuar e implementarla en el mercado? Definiremos la estrategia y el marketing mix que tu producto / servicio o marca deben seguir. El plan de marketing incluye la estrategia de marketing y el plan para implementarla. En el desarrollo del plan de marketing, tendrás que responder a preguntas tales como: ¿Qué mix de marketing se ofrecerá y para quién? ¿Qué recursos de la empresa se necesitarán? ¿Qué resultados se esperan?

Jun 22nd 2026
4 Weeks
Marketing Strategy Marketing Management
Details
Introduction to Social Media Marketing (Coursera) Coursera
Facebook

Introduction to Social Media Marketing (Coursera)

Marketing & Communication Business

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

Jun 23rd 2026
5-12 Weeks
Marketing Social Media Digital Marketing
Details
Marketing Analytics (Coursera) Coursera
University of Virginia

Marketing Analytics (Coursera)

Marketing & Communication Business

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions.

Jun 22nd 2026
5-12 Weeks
Marketing Regression Data Analysis
Details
Introdução ao Marketing Digital (Coursera) Coursera
FIA Business School

Introdução ao Marketing Digital (Coursera)

Marketing & Communication

Nossas boas-vindas ao Curso Introdução ao Marketing Digital. Neste curso, você aprenderá sobre os aspectos gerais que ajudam a organização a compreender a aplicabilidade de estratégias de Marketing Digital para o seu contexto. Ao final deste curso, você será capaz de compreender as interconexões entre o marketing e as ferramentas digitais, pensando estrategicamente sobre a incorporação das ações digitais nos diversos ambientes de conexão com os clientes.

Jun 22nd 2026
4 Weeks
Digital Marketing Marketing Mix Coursera Plus
Details