Coursera
Dive into the world of marketing with our introductory course tailored for non-marketing majors. Gain a comprehensive understanding of key terms, concepts, and practices that form the backbone of successful marketing strategies. This course focuses on applying marketing principles to solve real problems and execute effective marketing mix activities.
Coursera
Discover how effective channel management and retailing can transform your business in this insightful online course. Explore essential topics like company profile, portfolio structure, price positioning, and more to develop a robust distribution strategy that drives long-term success for your products.
Coursera
Sumérgete en la esencia del marketing con nuestro curso 'El Plan de Marketing'. Aquí aprenderás a diseñar una estrategia sólida y a implementar un plan efectivo para asegurar el éxito de tu marca. Desde definir al público objetivo hasta establecer el mix de marketing adecuado, este curso te guiará paso a paso.
Coursera
Unlock the secrets to successful marketing with our 'Forecasting Models for Marketing Decisions' course. Gain expertise in creating precise forecasting models, essential for inventory management, product planning, and strategic decision-making. Learn how to harness the power of Excel to predict future customer trends and optimize your marketing efforts.
Coursera
Dive into the world of Data Analytics Methods for Marketing on Coursera. This course equips you with essential skills to leverage data effectively in your marketing strategies. From understanding audience behavior through segmentation and clustering to applying linear regression for accurate forecasts and assessing advertising effectiveness via experiments, this program is designed to transform how you approach marketing analytics.
Coursera
Bem-vindo ao curso 'Introdução ao Marketing Digital', onde você aprenderá os fundamentos do marketing digital moderno. Este curso é projetado para ensinar sobre as principais estratégias de marketing digital que podem ser aplicadas em diferentes contextos organizacionais, ajudando a criar uma presença eficaz online.
Coursera
Dive into the world of international marketing with our advanced course. Explore consumer behavior analysis, B2C marketing tactics, and innovative strategies for market entry and execution. Gain insights into positioning, pricing, promotion, and place in an international context. Learn about 7S International Marketing Innovation to drive cross-country and cross-industry growth.
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Dive into the world of International B2B Marketing! This course provides a deep dive into the unique aspects of marketing products and services to other businesses on an international scale. Gain insights into how B2B differs from consumer marketing and learn strategies for successful global business expansion.
Coursera
Discover the power of integrated marketing communications (IMC) in driving your product or service's success. This course offers a deep dive into IMC, exploring advertising, public relations, digital marketing, and other essential aspects of modern marketing strategies. Gain insights into planning and evaluating impactful marketing campaigns.