Free Online Marketing Analytics Courses & MOOCs

Coursera

University of Illinois at Urbana-Champaign

Digital Marketing Analytics in Practice (Coursera)

Marketing & Communication Business

Dive into the world of Digital Marketing Analytics in Practice! This course equips you with essential skills to harness the power of data in your marketing efforts. From selecting the right web analytic tools to collecting, analyzing, and visualizing data, this course provides a practical approach to applying analytics in real-world marketing challenges.

Jun 29th 2026

4 Weeks

Marketing Data Analysis Digital Analytics

Coursera

ESSEC Business School

Foundations of marketing analytics (Coursera)

Marketing & Communication Business

Dive into the world of data-driven marketing with 'Foundations of Marketing Analytics'. This course is tailored for students, analysts, and data scientists eager to harness statistical knowledge in real-world business scenarios, particularly within the realm of marketing. Whether you're an experienced statistician or a curious analyst looking to transition into a business role, this course offers a comprehensive exploration of applying analytical skills to enhance marketing strategies.

Jun 29th 2026

5-12 Weeks

Databases Big Data Data Analysis

Coursera

Emory University

Managing Uncertainty in Marketing Analytics (Coursera)

Marketing & Communication Business

In this comprehensive online course, you'll explore the art and science of making informed marketing decisions amidst uncertainty. By understanding different approaches to recognizing and managing uncertainty, you'll be better equipped to navigate the complexities of consumer behavior and market dynamics. Whether you're a seasoned marketer or just starting out, this course will provide valuable insights into enhancing your decision-making processes.

Jun 29th 2026

4 Weeks

Probability Monte Carlo Method Randomness

Coursera

Macquarie University

Marketing analytics: Know your customers (Coursera)

Marketing & Communication Business

Are you looking to put your customers at the heart of your organization's strategy? This Marketing Analytics course will teach you essential skills in measuring what matters most to maximize customer value. With video lectures, quizzes, industry interviews, and assessments, this structured learning experience is designed to equip you with the knowledge needed to make informed marketing decisions.

Jun 29th 2026

5-12 Weeks

Marketing Digital Marketing Marketing Analytics

Coursera

Rutgers University

Demand Analytics (Coursera)

Business

Discover the art and science of demand planning and forecasting with Coursera's 'Demand Analytics' course. This comprehensive program uses the compelling story and actual data of a top North American cookware brand to teach you how to harness data analytics for smarter decision-making in supply chain management and marketing strategies.

Jun 29th 2026

4 Weeks

Marketing Analytics Forecasting

Coursera

University of California, Irvine

Mobile Marketing, Optimization Tactics, and Analytics (Coursera)

Marketing & Communication Business

Dive into the world of Mobile Marketing with this advanced course designed to equip you with essential optimization strategies and analytical skills. Whether you're a budding entrepreneur or an experienced marketer, this course will help you harness the power of mobile platforms for enhanced customer engagement and increased revenue.

Jun 29th 2026

4 Weeks

Marketing Sales Methodologies

Coursera

Tecnológico de Monterrey

Analíticas y Métricas de Marketing (Coursera)

Marketing & Communication Business

Este curso introductorio te guiará por las complejidades del análisis web y las métricas de marketing. Aprenderás a utilizar herramientas como Google Analytics para comprender el comportamiento de los usuarios en tu sitio web, optimizar tus estrategias y medir el impacto real de tus campañas publicitarias.

Jun 29th 2026

4 Weeks

Digital Marketing Analytical Tools Metrics

Coursera

Marketing Analytics with Meta (Coursera)

Marketing & Communication Business

Dive into the world of digital marketing with 'Marketing Analytics with Meta' on Coursera. This course is designed for those looking to master the art of creating impactful ads, conducting insightful experiments, optimizing campaigns through A/B testing, and analyzing performance using Meta's powerful suite of tools. Whether you're a beginner or an experienced marketer, this course will equip you with the skills needed to drive your advertising strategies forward.

Jun 29th 2026

5-12 Weeks

Facebook Marketing Analytics Marketing Mix

Coursera

University of Colorado Boulder

Supervised Text Classification for Marketing Analytics (Coursera)

Statistics & Data Analysis

Dive into the world of supervised machine learning with our 'Supervised Text Classification for Marketing Analytics' course. Learn how to effectively categorize and label vast amounts of marketing data using deep learning techniques. Gain hands-on experience through Python tutorials and apply what you've learned in a major project.

Jun 29th 2026

4 Weeks

Neural Networks Data Analysis Marketing Analytics