Free Online Marketing Analytics Courses & MOOCs

Coursera

Macquarie University

Marketing analytics: Know your customers (Coursera)

Marketing & Communication Business

Are you looking to put your customers at the heart of your organization's strategy? This Marketing Analytics course will teach you essential skills in measuring what matters most to maximize customer value. With video lectures, quizzes, industry interviews, and assessments, this structured learning experience is designed to equip you with the knowledge needed to make informed marketing decisions.

Aug 24th 2026

5-12 Weeks

Marketing Digital Marketing Marketing Analytics

Coursera

Rutgers University

Demand Analytics (Coursera)

Business

Discover the art and science of demand planning and forecasting with Coursera's 'Demand Analytics' course. This comprehensive program uses the compelling story and actual data of a top North American cookware brand to teach you how to harness data analytics for smarter decision-making in supply chain management and marketing strategies.

Aug 24th 2026

4 Weeks

Marketing Analytics Forecasting

Coursera

University of California, Irvine

Mobile Marketing, Optimization Tactics, and Analytics (Coursera)

Marketing & Communication Business

Dive into the world of Mobile Marketing with this advanced course designed to equip you with essential optimization strategies and analytical skills. Whether you're a budding entrepreneur or an experienced marketer, this course will help you harness the power of mobile platforms for enhanced customer engagement and increased revenue.

Aug 24th 2026

4 Weeks

Marketing Sales Methodologies

Coursera

Tecnológico de Monterrey

Analíticas y Métricas de Marketing (Coursera)

Marketing & Communication Business

Este curso introductorio te guiará por las complejidades del análisis web y las métricas de marketing. Aprenderás a utilizar herramientas como Google Analytics para comprender el comportamiento de los usuarios en tu sitio web, optimizar tus estrategias y medir el impacto real de tus campañas publicitarias.

Aug 24th 2026

4 Weeks

Digital Marketing Analytical Tools Metrics

Coursera

Marketing Analytics with Meta (Coursera)

Marketing & Communication Business

Dive into the world of digital marketing with 'Marketing Analytics with Meta' on Coursera. This course is designed for those looking to master the art of creating impactful ads, conducting insightful experiments, optimizing campaigns through A/B testing, and analyzing performance using Meta's powerful suite of tools. Whether you're a beginner or an experienced marketer, this course will equip you with the skills needed to drive your advertising strategies forward.

Aug 24th 2026

5-12 Weeks

Facebook Marketing Analytics Marketing Mix

Coursera

University of Colorado Boulder

Supervised Text Classification for Marketing Analytics (Coursera)

Statistics & Data Analysis

Dive into the world of supervised machine learning with our 'Supervised Text Classification for Marketing Analytics' course. Learn how to effectively categorize and label vast amounts of marketing data using deep learning techniques. Gain hands-on experience through Python tutorials and apply what you've learned in a major project.

Aug 24th 2026

4 Weeks

Neural Networks Data Analysis Marketing Analytics

Coursera

University of Illinois at Urbana-Champaign

Applying Data Analytics in Marketing (Coursera)

Management & Leadership Business

Discover the transformative impact of data analytics on modern marketing strategies in this insightful online course. Designed for business professionals seeking to leverage data-driven insights, 'Applying Data Analytics in Marketing' equips you with the essential skills needed to navigate the complex digital landscape and make informed decisions that drive growth and success.

Aug 22nd 2026

4 Weeks

Business Marketing Analytics

Coursera

University of Colorado Boulder

Network Analysis for Marketing Analytics (Coursera)

Statistics & Data Analysis

Discover the power of Network Analysis in Marketing Analytics with our expert-led course on Coursera. Gain insights into relationships within your data through text datasets and social networks, all while learning practical skills in Python. Perfect for marketers looking to leverage advanced analytics for strategic decision-making.

Aug 21st 2026

4 Weeks

Social Networks Network Analysis Marketing Analytics

Coursera

University of Colorado Boulder

Unsupervised Text Classification for Marketing Analytics (Coursera)

Statistics & Data Analysis

Discover how to harness the power of unsupervised machine learning to analyze and classify vast amounts of text data relevant to marketing analytics. In this course, you'll learn to train algorithms that can autonomously extract topics and derive actionable insights from your marketing datasets. Perfect for marketers, analysts, and anyone looking to leverage deep learning in their field.

Aug 21st 2026

5-12 Weeks

Marketing Analytics Coursera Plus Text Marketing Analytics Specialization