This MOOC examines how brand values, products/service sensory qualities and their communicative, emotional and relational attributes are translated into the context of physical and virtual retail and its omnichannel evolution.
The “Retail and Service Experience Design for CCIs” examines how brand values, products/service sensory qualities and their communicative, emotional and relational attributes are translated into different languages and interaction spaces both physical and virtual, tangible and intangible. The goal of this MOOC is to investigate and illustrate how the cultural and symbolic process is translated in the diffuse and multidimensional relationships underlying digital networks. In the specific case of fashion and creative industries, products and services acquire their symbolic meaning in the retail space, which can be lived both online and offline through a multichannel experience.
