Polimi OPEN KNOWLEDGE

Content Branding and Digital Storytelling for CCIs (POK)

Offered by Politecnico di Milano,
Content Branding and Digital Storytelling for CCIs (POK)

This course will introduce the most important Branding concepts in the fashion sector with practical applications of branding strategies to the market. The course is part of a DigiMooD MOOCs. It gives an overview of Branding concepts in the fashion sector both tackling theoretical fundamentals related to the nature of fashion and the relevance of semiotics in branding and practical applications of branding strategies to the market, considering how digital tools and platforms are reshaping the processes.

Furthermore, it explains which are the main goals and priorities of creating and delivering the right contents through the target media to convey tangible and intangible brand values. Novel approaches offered by emerging technologies, supporting the efficiency and effectiveness of branding strategies are discussed.

After taking this MOOC you’ll be able to understand the specificities of Content Branding in the fashion sector, to identify and apply basic theoretical pillars to contemporary strategies based on storytelling and engagement on social media platforms.

Course Summary:

Week 1 - Branding Fashion in Industries
Week 2 - Emerging Branding Strategies in Digital Landscapes
Week 3 - Branding through social media engagement
Week 4 - Branding design within multichanneling strategies

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