Value Proposition

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Positioning: What you need for a successful Marketing Strategy (Coursera) Coursera
IE Business School

Positioning: What you need for a successful Marketing Strategy (Coursera)

Marketing & Communication Business

Discover the critical role of Positioning in crafting an effective Marketing Strategy. This course, led by IE professor Ignacio Gafo, will guide you through essential stages of market segmentation, defining your unique value proposition, and building a clear, compelling position in the marketplace. Whether you're new to marketing or looking to refine your strategy, this course provides the tools needed for a successful brand positioning.

Aug 24th 2026
4 Weeks
Marketing Marketing Strategy Positioning
Details
Digital Business Models (Coursera) Coursera
Lund University

Digital Business Models (Coursera)

Management & Leadership Business

Explore the revolutionary impact of digital business models on traditional industries through this comprehensive online course. Learn from the success stories of global tech leaders like Apple, Google, Facebook, and Amazon, as well as emerging players in Asia such as Xiaomi and WeChat. Gain a structured framework for analyzing business models and apply these insights to your own projects or case studies.

Aug 24th 2026
5-12 Weeks
Business Google Facebook
Details
Strategic management: Be competitive (Coursera) Coursera
Macquarie University

Strategic management: Be competitive (Coursera)

Business

Develop essential strategic thinking skills and learn how to drive value creation within your organization with 'Strategic management: Be competitive'. This online course, offered by Coursera, provides structured learning activities including video lectures, quizzes, discussion prompts, and written assessments. Equip yourself with the tools needed to improve organizational competitiveness.

Aug 24th 2026
5-12 Weeks
Strategic Management Competitive Strategy Value Proposition
Details
The Future of Payment Technologies (Coursera) Coursera
University of Michigan

The Future of Payment Technologies (Coursera)

Economics & Finance Business

Dive into the future of financial transactions with our 'The Future of Payment Technologies' course. Uncover the innovations shaping modern payment systems, from mobile wallets to secure tokenization methods. Gain insights into consumer-to-business (C2B), consumer-to-consumer (C2C), and business-to-business (B2B) payments.

Aug 24th 2026
4 Weeks
Value Proposition Payment Systems Financial Technology
Details
Introduction to Intellectual Property (Coursera) Coursera
University of Pennsylvania

Introduction to Intellectual Property (Coursera)

Social Sciences

Dive into the world of intellectual property with our Introduction to Intellectual Property course. Learn how laws have created billions in value from trademarks, patents, copyrights, and more. Perfect for tech enthusiasts, creatives, and anyone interested in the legal framework that protects ideas and innovations.

Aug 24th 2026
4 Weeks
Brand Management Intellectual Property Value Proposition
Details
Launch Your Online Business (Coursera) Coursera
The State University of New York

Launch Your Online Business (Coursera)

Marketing & Communication Business

Embark on an entrepreneurial journey with 'Launch Your Online Business' - a detailed course designed to equip you with the essential skills needed to establish and grow your online venture. From understanding various business models to crafting compelling brand identities, this course covers every crucial aspect of launching a successful online business. Learn how to create customer personas, develop a Unique Value Proposition, build an engaging website, and master marketing strategies for sustainable growth.

Aug 24th 2026
4 Weeks
Business Strategy Marketing Strategy Online Business
Details
Fundamentos del emprendimiento en la empresa familiar (edX) EdX
Tecnológico de Monterrey,TecdeMonterreyX

Fundamentos del emprendimiento en la empresa familiar (edX)

Management & Leadership Business

Sumérgete en este curso diseñado específicamente para emprendedores que buscan aplicar estrategias efectivas de emprendimiento dentro del contexto de la empresa familiar. Aprenderás sobre las mejores prácticas y modelos de innovación, mientras trabajas en un proyecto real de emprendimiento transgeneracional.

Self Paced
Self-Paced
Innovation Entrepreneurship Family Business
Details
IoT Systems and Industrial Applications with Design Thinking (edX) EdX
École Polytechnique Fédérale de Lausanne,EPFLx

IoT Systems and Industrial Applications with Design Thinking (edX)

Engineering Eng: Electronics

Dive into the world of Internet of Things (IoT) with this unique online course. Learn about IoT systems, their industrial applications, and how to apply design thinking to create innovative IoT products. Gain a thorough understanding of the fundamental business aspects necessary to succeed in the IoT space.

Self Paced
Self-Paced
Machine Learning Design Thinking IoT
Details
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