Learners who complete the course will: gain an understanding of different business models; learn strategies for naming their business; create customer personas; create their brand identity; create their Unique Value Proposition and learn how to make their business stand out from their competitors; know every step needed to build their website including best practices; production do's and don'ts for copywriting, photography and video; have a pre-launch checklist and website maintenance; gain foundational knowledge of marketing and pr; create a Pitch Deck about their business that they can deliver to potential partners and investors
Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.
Syllabus
WEEK 1
Let’s Start with the Basics of an Online Business
In this module, you will learn about defining your online business, opening a business bank account, the value of customers, branding your business and differentiating you from your competitors.
WEEK 2
A Deeper Dive into Creating an Online Business
In this module, you will learn to create and launch a website for your online business.
WEEK 3
Preparing Your Online Business Launch
In this module, you will explore the production end of developing and using a website, quality check your site, and look at metrics before launching your site.
WEEK 4
Successful Launch of Your Online Business. Now what?
In this module, you will explore daily business operations and marketing strategies for long-term sustainability.
