How Technology Will Shape Marketing with Jagdish Sheth (Coursera)
Embark on a transformative journey with 'How Technology Will Shape Marketing' as you learn how digital technology is fundamentally altering the landscape of modern marketing. This course, brought to you by Jagdish Sheth, delves into the future of salespeople becoming trusted advisors and how tech innovations are reshaping the 4 Ps of marketing – Product, Promotion, Price, and Place. From understanding dynamic pricing models to navigating the shift from traditional advertising to digital platforms, this course equips you with the insights needed to thrive in an ever-evolving marketplace.