Coursera

E-commerce Academy (Coursera)

Offered by Universidad de Palermo,
E-commerce Academy (Coursera)

Este curso presenta todos los elementos necesarios para el desarrollo de un comercio electrónico y las variables que se deben considerar para poder vender online, ya sea productos o servicios. A lo largo de las cuatro semanas, analizaremos las características de las tiendas virtuales y qué aspectos debemos tener en cuenta para desarrollarlas.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Además, veremos cómo crear un negocio virtual propio, investigaremos las posibilidades del desarrollo de la tienda virtual y presentaremos otras variantes para vender por internet sin necesidad de tener una web propia.
Los objetivos son:
• Desarrollar las habilidades necesarias para montar un negocio online.
• Tomar decisiones criteriosas para comenzar a ofrecer productos o servicios en la red.
• Analizar las ventajas y las desventajas de las distintas opciones para elegir aquellas más convenientes para el negocio.

Syllabus

WEEK 1
Introducción al e-commerce: ¿qué se necesita para vender online?
Este módulo se divide en tres puntos, en los cuales definiremos qué es el e-commerce, luego veremos qué se necesita para comenzar a montar una tienda virtual y finalmente analizaremos cómo está el e-commerce a nivel mundial y cuáles son los productos y los servicios que más se comercializan.

WEEK 2
Los primeros pasos en la creación de la tienda virtual
Previamente al desarrollo de nuestro negocio online, debemos tener en cuenta algunos aspectos que serán decisivos para el éxito de este, como el nombre o la marca (branding), las características que tendrá el diseño y la experiencia del usuario (UX).

WEEK 3
El desarrollo de la tienda
Una vez que se definen los objetivos del negocio online y todos los pasos previos, llega el momento de desarrollar la tienda virtual. Para ello, analizaremos las herramientas disponibles para llevarla a cabo, qué sistema de pago elegiremos y cómo será la logística de distribución de los productos.

WEEK 4
Distintas alternativas para vender online
Además de vender con una web propia, el comercio electrónico se puede ofrecer desde otras plataformas e incluso desde las redes sociales. Y hasta se puede desarrollar un comercio online sin manejar stock propio.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more (Coursera) Coursera
IE Business School

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more (Coursera)

Management & Leadership Marketing & Communication

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. This course is designed to introduce you to the field of integrated marketing communications (IMC) and aims to increase your understanding of important issues in planning and evaluating marketing communications strategies and executions.

Nov 2nd 2026
4 Weeks
Marketing Advertising Public Relations
Details
Creative Design, Prototyping, and Testing (Coursera) Coursera
University of Maryland, College Park

Creative Design, Prototyping, and Testing (Coursera)

Marketing & Communication Business

Designing the customer and user experience is essential to creating great products today. Gone is the old paradigm of “form follows function” model of design. The process must be iterative and follow the best product design and development processes. While designing a great user experience can be a lengthy and expensive process, there are approaches to doing it faster and smarter, without compromising results.

Nov 2nd 2026
4 Weeks
Prototyping Testing UX
Details
Estrategias de Redes Sociales (Coursera) Coursera
Universidad Austral

Estrategias de Redes Sociales (Coursera)

Management & Leadership

En este curso, podrás adquirir los conocimientos y criterios iniciales para crear los objetivos, estrategias y tácticas para las redes sociales de tu plan de marketing digital. Conocerás en detalle los códigos y técnicas de Facebook, Twitter, Instagram y LinkedIn; incluyendo estrategias de contenido, anuncios y estadísticas.

Nov 16th 2026
4 Weeks
Strategy Twitter Facebook
Details
Strategies for Converting and Retaining Customers Online (Coursera) Coursera
University of California, Irvine

Strategies for Converting and Retaining Customers Online (Coursera)

Marketing & Communication Business

Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan.

Nov 2nd 2026
4 Weeks
Marketing Strategy SEO
Details
Marketing Strategy for Entrepreneurs (Coursera) Coursera
EIT Digital

Marketing Strategy for Entrepreneurs (Coursera)

Management & Leadership Marketing & Communication

You live a hands-on-life, and you intend continuing doing so! That is why I guess you already have checked where the QR-code (the logo) for this course lead to, right? And it is in such kind of setting you prefer hands-on-learning. Things you can do, already today, is something you value. You actually did not start this course when enrolling it. You started it long ago, Either as a customer somewhere, or just maybe thinking about marketing for some time. Or maybe you are already working on marketing, of you yourself or maybe your own company. Or as employed somewhere of course. In all these situations what matter is action. Action that contribute to your marketing-journey.

Nov 2nd 2026
5-12 Weeks
Analysis Marketing Entrepreneur
Details
Visual Elements of User Interface Design (Coursera) Coursera
California College of the Arts

Visual Elements of User Interface Design (Coursera)

Art and Culture

This design-centric course examines the broad question of what an interface is and what role a designer plays in creating a user interface. Learning how to design and articulate meaning using color, type, and imagery is essential to making interfaces function clearly and seamlessly. Through a series of lectures and visual exercises, you will focus on the many individual elements and components that make up the skillset of an interface designer. By the end of this course, you will be able to describe the key formal elements of clear, consistent, and intuitive UI design, and apply your learned skills to the design of a static screen-based interface.

Nov 2nd 2026
4 Weeks
Graphic Design User Experience User Interface Design
Details
Print and Digital Elements of Design: Branding and User Experience (Coursera) Coursera
University of Colorado Boulder

Print and Digital Elements of Design: Branding and User Experience (Coursera)

Architecture & Design

Graphic design projects can be delivered in either a printed format or a digital format, or both. This course will look at how to work with creative professionals to get the ideal usage out of a design to use in print medium such as logos, brochures and larger printed projects that will also carry over as seamlessly as possible into the digital realm of websites and social media. We will also cover the user experience and how to keep the end result in mind when working on creative endeavors.

Nov 2nd 2026
3 Weeks
Graphic Design Web Design User Experience
Details
Research Report: Delivering Insights (Coursera) Coursera
University of California, Davis

Research Report: Delivering Insights (Coursera)

Marketing & Communication Business

You have completed all the hard work of conducting your internal, secondary, and primary research. You have analyzed all the data and are able to formulate insights and recommendations based on your research proposal. But what is the best way to present your findings and be able to make a decision? In this course, you will discuss how to incorporate a story in your marketing presentation to help you capture the attention and gain support of stakeholders and business leaders.

Nov 2nd 2026
4 Weeks
Markets Marketing Storytelling
Details
Publicidad Digital con Google AdWords (Coursera) Coursera
Universidad Austral

Publicidad Digital con Google AdWords (Coursera)

Marketing & Communication

En este curso de Google Adwords, aprenderás sobre los conceptos fundamentales y técnicas avanzadas de la publicidad en Google. Con estos, serás capaz de crear, publicar y optimizar correctamente campañas para promocionar las marcas, productos o servicios que desee en una de las herramientas publicitarias más poderosas del mundo. El curso profundiza tanto en la red de Búsqueda como la red de Display, detallando sus aspectos teóricos y prácticos desde la propia herramienta.

Nov 2nd 2026
4 Weeks
Marketing Google Advertising
Details
Compra programática de medios: Publicidad online en tiempo real (Coursera) Coursera
Universidad Austral

Compra programática de medios: Publicidad online en tiempo real (Coursera)

Management & Leadership Marketing & Communication

La compra programática nació como una tendencia hace unos años y hoy es el corazón de las estrategias digitales, tanto de Display como de Video. Ha generado una disrupción en la planificación digital, dejando a los medios tradicionales en segundo plano y dándole protagonismo a las audiencias. Enfocado en el uso de la data, la compra programática es la clave hacia la maximización de resultados.

Nov 9th 2026
4 Weeks
Marketing Digital Marketing Digital Strategy
Details