Coursera
Este curso te introduce al mundo del Mercadeo Analítico, una disciplina que utiliza el análisis de datos para tomar decisiones informadas en el ámbito del marketing. Aprenderás a medir y optimizar las estrategias de mercadeo para obtener un mejor retorno de la inversión (ROI).
Coursera
Ce cours sur l'Analyse Marketing vous offre un aperçu profond de la manière dont les données peuvent être utilisées pour optimiser vos stratégies marketing. Vous apprendrez à naviguer dans le monde complexe des informations client et à tirer parti de ces données pour prendre des décisions plus éclairées, améliorant ainsi l'efficacité globale de votre planification marketing.
Coursera
Dive into the world of data-driven marketing with our Supervised Learning for Marketers course. Master essential techniques like regression and classification, harnessing Python's power to transform your marketing approach. Perfect for professionals aiming to leverage machine learning for better decision-making and campaign optimization.
Coursera
Unlock the secrets to becoming a customer-focused organization and gain a significant advantage in today's competitive market. This course, led by renowned expert Jagdish Sheth, will guide you through understanding the power of Customer Centricity as a Competitive Advantage. Learn how to calculate and leverage Customer Lifetime Value (CLV) for sustainable growth and discover practical ways to implement customer-centric practices within your organization.
EdX
Discover how to transform your approach to customer engagement in the digital age with our 'Managing Customer Relationships in the Digital Environment' course. By focusing on Customer Lifetime Value (CLV) concepts, you'll learn to enhance firm value, make informed customer selections, and design effective loyalty programs. This course is designed for professionals looking to leverage their digital marketing data into actionable insights that drive customer retention and growth.