CLV

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Customer Centricity as Competitive Advantage - Jagdish Sheth (Coursera) Coursera
University System of Georgia

Customer Centricity as Competitive Advantage - Jagdish Sheth (Coursera)

Unlock the secrets to becoming a customer-focused organization and gain a significant advantage in today's competitive market. This course, led by renowned expert Jagdish Sheth, will guide you through understanding the power of Customer Centricity as a Competitive Advantage. Learn how to calculate and leverage Customer Lifetime Value (CLV) for sustainable growth and discover practical ways to implement customer-centric practices within your organization.

Jun 1st 2026
3 Weeks
L'analyse marketing (Coursera) Coursera
University of Virginia

L'analyse marketing (Coursera)

Ce cours sur l'Analyse Marketing vous offre un aperçu profond de la manière dont les données peuvent être utilisées pour optimiser vos stratégies marketing. Vous apprendrez à naviguer dans le monde complexe des informations client et à tirer parti de ces données pour prendre des décisions plus éclairées, améliorant ainsi l'efficacité globale de votre planification marketing.

May 25th 2026
5-12 Weeks
Managing Customer Relationships in the Digital Environment (edX) EdX
University of Maryland, College Park,University System of Maryland - USM,USMx,UMD

Managing Customer Relationships in the Digital Environment (edX)

Discover how to transform your approach to customer engagement in the digital age with our 'Managing Customer Relationships in the Digital Environment' course. By focusing on Customer Lifetime Value (CLV) concepts, you'll learn to enhance firm value, make informed customer selections, and design effective loyalty programs. This course is designed for professionals looking to leverage their digital marketing data into actionable insights that drive customer retention and growth.

Self Paced
Self-Paced
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