Coursera
Dive into the world of International B2B Marketing! This course provides a deep dive into the unique aspects of marketing products and services to other businesses on an international scale. Gain insights into how B2B differs from consumer marketing and learn strategies for successful global business expansion.
Coursera
Discover the power of integrated marketing communications (IMC) in driving your product or service's success. This course offers a deep dive into IMC, exploring advertising, public relations, digital marketing, and other essential aspects of modern marketing strategies. Gain insights into planning and evaluating impactful marketing campaigns.
Coursera
Discover the critical role of Positioning in crafting an effective Marketing Strategy. This course, led by IE professor Ignacio Gafo, will guide you through essential stages of market segmentation, defining your unique value proposition, and building a clear, compelling position in the marketplace. Whether you're new to marketing or looking to refine your strategy, this course provides the tools needed for a successful brand positioning.
Coursera
Dive into Marketing Mix Fundamentals to learn how to effectively bring your products to market. This course covers the essential elements of Product, Pricing, Place, and Promotion strategies that are crucial for business success. Gain insights into brand management, pricing techniques, distribution channels, and promotional tactics.
Coursera
Discover the art and science of extracting valuable insights from consumer data in our Introduction to Marketing Analytics course. Designed for marketers, this course teaches you how to harness surveys, transaction histories, billing records, and more to predict future behavior and drive effective marketing strategies. Learn with practical exercises using Microsoft Excel.
Coursera
Embark on a practical journey into the world of marketing strategy tailored for aspiring and established entrepreneurs. This hands-on course equips you with actionable insights and tools to develop and execute successful marketing plans that drive growth and customer engagement. Start today and transform your approach to marketing!
Coursera
Discover the secrets to successful pricing strategies with this expert-led course. Analyze market competition, set competitive prices, and enhance your revenue potential. Learn directly from Darden School of Business faculty and BCG global pricing specialists.
Coursera
Unlock the secrets to effective pricing with our Customer Value in Pricing Strategy course. Master the techniques of value-based pricing, enhance your product's perceived worth, and boost sales through a deep understanding of customer psychology and decision-making processes.
Coursera
Discover how to harness the power of quantitative research in this comprehensive online course. Gain skills in designing questionnaires, launching surveys, and analyzing data to uncover valuable market insights that drive business decisions.