Coursera

Google SEO Fundamentals (Coursera)

Offered by University of California, Davis,

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Course 2 of 5 in the Search Engine Optimization (SEO) Specialization.

Syllabus

WEEK 1
Getting Started and Introduction to On-page SEO
Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO.

WEEK 2
Introduction to Off-page SEO
Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority.

WEEK 3
Introduction to Technical SEO
Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content that will help your site get noticed. By the end of this module, you should be able to define Technical SEO and explain some of the basic aspects of this strategy. As you begin creating sitemaps and robot.txt files as well as planning redirects and managing site errors, you’ll learn how to employ best practices in your Technical SEO strategy.

WEEK 4
Keyword Theory & Research
Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized.

Go to Class

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Coursera

University of Pennsylvania

Viral Marketing and How to Craft Contagious Content (Coursera)

Management & Leadership Marketing & Communication

Ever wondered why some things become popular, and other don't? Why some products becomes hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence.

Jun 22nd 2026

4 Weeks

Marketing Social Media Marketing Strategy

Coursera

IE Business School

Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más (Coursera)

Management & Leadership Marketing & Communication

¿Qué tanto conoce las campañas de comunicación de marketing? Obtenga más información acerca de este pilar clave del marketing mix y aprovéchelo para dar un impulso a su producto o servicio. A través de este curso aprenderá a enfrentar los mayores retos a la hora de planificar y evaluar las estrategias y ejecuciones de comunicaciones de marketing. Tendrá las habilidades para combinar las teorías y modelos con información práctica y así tomar mejores decisiones de comunicaciones de marketing. Al completar este curso será capaz de aprovechar las comunicaciones integradas de marketing (IMC por sus siglas en inglés) en el proceso de crear marcas valiosas y ganar el corazón de sus consumidores.

Jun 22nd 2026

4 Weeks

Marketing Advertising Public Relations

Coursera

University of Illinois at Urbana-Champaign

Applying Data Analytics in Marketing (Coursera)

Management & Leadership Business

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

Jun 27th 2026

4 Weeks

Business Marketing Analytics

Coursera

Northwestern University

Content, Advertising & Social IMC (Coursera)

Management & Leadership Marketing & Communication

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing.

Jun 22nd 2026

4 Weeks

Marketing Gamification Advertising

Coursera

University of Virginia

Marketing Analytics (Coursera)

Marketing & Communication Business

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions.

Jun 22nd 2026

5-12 Weeks

Marketing Regression Data Analysis

Coursera

University of California, Irvine

Networking and Security in iOS Applications (Coursera)

Security & Networking

You will learn to extend your knowledge of making iOS apps so that they can securely interact with web services and receive push notifications. You'll learn how to store data securely on a device using Core Data. You’ll also learn to securely deploy apps to the App Store and beta users over-the-air. The format of the course is through a series of code tutorials. We will walk you through the creation of several apps that you can keep as a personal app toolbox. When you make your own apps after this course, you can bring in these capabilities as needed. When necessary we pop out of the code tutorials to talk about concepts at a higher level so that what you are programming makes sense.

Jun 22nd 2026

4 Weeks

Security JSON Networks

Coursera

Northwestern University

The Importance of Listening (Coursera)

Marketing & Communication Business

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video.

Jun 22nd 2026

4 Weeks

Marketing Big Data Social Media

Coursera

University of California, Irvine

Essentials of Entrepreneurship: Thinking & Action (Coursera)

Business

Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; importance of a business plan; achieving success in a new business. At the end of the course students will have the skills and confidence to evaluate starting a business, in addition to becoming more enterprising in how they approach their roles should they decide to work in organizations.

Jun 22nd 2026

4 Weeks

Business Management Marketing

Coursera

Facebook

Introduction to Social Media Marketing (Coursera)

Marketing & Communication Business

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

Jun 23rd 2026

5-12 Weeks

Marketing Social Media Digital Marketing

Coursera

Ludwig-Maximilians-Universität München

Research kitchen (Coursera)

Management & Leadership Business

The research kitchen is a unique format that we have developed extra for you: curious learners interested in competitive strategy and organization design yearning for a first glimpse into the world of research. It is voluntary and "just for fun" - so please, go on and have a look! Different to other courses of our specialization Competitive Strategy and Organization Design it is comprised of brief paper sessions rather than modules. For a change, you will experience the instructor Tobias Kretschmer at the whiteboard of his very own institute at LMU Munich. Here he will summarize key findings of recent research papers on topics relating to the three courses Competitive Strategy, Advanced Competitive Strategy and Strategic Organization Design. Topics that researchers today are working on to enhance the knowledge of tomorrow. We hope you enjoy this innovative format and possibly even find some inspiration and motivation for your own future research.

Jun 22nd 2026

1 Week

Business Business Strategy Research

Coursera

IE Business School

Market Research and Consumer Behavior (Coursera)

Management & Leadership Marketing & Communication

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations.

Jun 22nd 2026

4 Weeks

Marketing Data Analysis Marketing Strategy

Coursera

Emory University

Forecasting Models for Marketing Decisions (Coursera)

Management & Leadership Marketing & Communication

How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. In Developing Forecasting Tools with Excel, learners will develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the performance of forecasting models.

Jun 22nd 2026

4 Weeks

Marketing Excel Microsoft Excel