Negociación exitosa: Estrategias y habilidades esenciales (Coursera)

Negociación exitosa: Estrategias y habilidades esenciales (Coursera)

Todos negociamos diariamente. A nivel personal, negociamos con amigos, familia, propietarios, vendedores de autos y empleadores, entre otros. La negociación también es la clave del éxito comercial. Ninguna empresa puede sobrevivir sin contratos rentables. Dentro de una empresa, las habilidades de negociación lo pueden llevar a avanzar en su carrera.

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En este curso, aprenderá y practicará los cuatro pasos necesarios para lograr una negociación exitosa, con un módulo para cada paso:
(1) Preparación: Planifique su estrategia de negociación
(2) Negociación: Use las tácticas claves para el éxito
(3) Cierre: Cree un contrato
(4) Cumplimiento y evaluación: El juego final

This is a translated version. To join the original English version, visit this page: Successful Negotiation: Essential Strategies and Skills.

Syllabus

WEEK 1
¡Bienvenido a la negociación exitosa!
Durante este curso, aprenderá y practicará las estrategias y habilidades que lo ayudarán a convertirse en un negociador exitoso en su vida personal y las transacciones comerciales. Después de completar este módulo, podrá indicar las cuatro etapas claves de la negociación y lo que debe hacer para completar exitosamente este curso.

WEEK 2
Preparación: Planifique su estrategia de negociación
Este módulo se enfoca en el primer paso del proceso de negociación: la planificación de la negociación. Un componente fundamental que aprenderá es cómo completar un análisis de negociación para prepararse para el éxito.

WEEK 3
Negociación: Use las tácticas claves para el éxito
Este módulo se enfoca en dos temas especialmente importantes: (1) cómo usar el poder durante las negociaciones y (2) las herramientas psicológicas que puede usar durante las negociaciones. Tenga un lápiz y un papel a mano, porque participará en varios experimentos mientras mira estos videos.

WEEK 4
Cierre: Cree un contrato
Este módulo se enfoca en la negociación que ocurre en un trato comercial después de llegar a un acuerdo inicial: la negociación para crear un contrato vinculante. Entre otras cosas, aprenderá a decidir si necesita un abogado o si puede actuar como su propio abogado para la creación del contrato Sin embargo, los videos no deben interpretarse como fuente de asesoramiento legal.

WEEK 5
Cumplimiento y evaluación: El juego final
Este módulo se enfoca en el cumplimiento y la evaluación de su acuerdo. Si ambas parten cumplen con lo esperado, no hay ningún problema. Pero si no lo hacen, son importantes los procesos de resolución de conflictos que cubrimos en este módulo, especialmente la mediación y el arbitraje.

WEEK 6
Practique sus habilidades de negociación
Evalúe sus habilidades desarrolladas recientemente en este módulo con un amigo o un compañero participante del CEMA de otra parte del mundo.

WEEK 7
Evaluación final
Una vez que haya completado exitosamente el examen final, habrá completado exitosamente el curso. El tiempo estimado para completar la evaluación es de 75 minutos. Puede volver a tomar la evaluación hasta estar seguro de entender estos conceptos.

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