Negociación exitosa: Estrategias y habilidades esenciales (Coursera)

Negociación exitosa: Estrategias y habilidades esenciales (Coursera)

Todos negociamos diariamente. A nivel personal, negociamos con amigos, familia, propietarios, vendedores de autos y empleadores, entre otros. La negociación también es la clave del éxito comercial. Ninguna empresa puede sobrevivir sin contratos rentables. Dentro de una empresa, las habilidades de negociación lo pueden llevar a avanzar en su carrera.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

En este curso, aprenderá y practicará los cuatro pasos necesarios para lograr una negociación exitosa, con un módulo para cada paso:
(1) Preparación: Planifique su estrategia de negociación
(2) Negociación: Use las tácticas claves para el éxito
(3) Cierre: Cree un contrato
(4) Cumplimiento y evaluación: El juego final

This is a translated version. To join the original English version, visit this page: Successful Negotiation: Essential Strategies and Skills.

Syllabus

WEEK 1
¡Bienvenido a la negociación exitosa!
Durante este curso, aprenderá y practicará las estrategias y habilidades que lo ayudarán a convertirse en un negociador exitoso en su vida personal y las transacciones comerciales. Después de completar este módulo, podrá indicar las cuatro etapas claves de la negociación y lo que debe hacer para completar exitosamente este curso.

WEEK 2
Preparación: Planifique su estrategia de negociación
Este módulo se enfoca en el primer paso del proceso de negociación: la planificación de la negociación. Un componente fundamental que aprenderá es cómo completar un análisis de negociación para prepararse para el éxito.

WEEK 3
Negociación: Use las tácticas claves para el éxito
Este módulo se enfoca en dos temas especialmente importantes: (1) cómo usar el poder durante las negociaciones y (2) las herramientas psicológicas que puede usar durante las negociaciones. Tenga un lápiz y un papel a mano, porque participará en varios experimentos mientras mira estos videos.

WEEK 4
Cierre: Cree un contrato
Este módulo se enfoca en la negociación que ocurre en un trato comercial después de llegar a un acuerdo inicial: la negociación para crear un contrato vinculante. Entre otras cosas, aprenderá a decidir si necesita un abogado o si puede actuar como su propio abogado para la creación del contrato Sin embargo, los videos no deben interpretarse como fuente de asesoramiento legal.

WEEK 5
Cumplimiento y evaluación: El juego final
Este módulo se enfoca en el cumplimiento y la evaluación de su acuerdo. Si ambas parten cumplen con lo esperado, no hay ningún problema. Pero si no lo hacen, son importantes los procesos de resolución de conflictos que cubrimos en este módulo, especialmente la mediación y el arbitraje.

WEEK 6
Practique sus habilidades de negociación
Evalúe sus habilidades desarrolladas recientemente en este módulo con un amigo o un compañero participante del CEMA de otra parte del mundo.

WEEK 7
Evaluación final
Una vez que haya completado exitosamente el examen final, habrá completado exitosamente el curso. El tiempo estimado para completar la evaluación es de 75 minutos. Puede volver a tomar la evaluación hasta estar seguro de entender estos conceptos.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

The Business of Social (Coursera) Coursera
Northwestern University

The Business of Social (Coursera)

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy.

Jun 22nd 2026
4 Weeks
Estratégia competitiva (Coursera) Coursera
Ludwig-Maximilians-Universität München

Estratégia competitiva (Coursera)

Neste curso de seis módulos, você aprenderá como empresas e organizações se comportam em situações nas quais decisões estratégicas são interdependentes, isto é, onde minhas ações afetam os lucros da concorrência e vice-versa. Com o uso de ferramentas básicas da teoria de jogos, vamos analisar como são escolhidas pelas empresas as estratégias para ter uma vantagem competitiva.

Jun 22nd 2026
5-12 Weeks
Advanced Trading Algorithms (Coursera) Coursera
Indian School of Business - ISB

Advanced Trading Algorithms (Coursera)

This course will provide back test results for all the strategies in developed and emerging markets. The learner will also be taught scientific ways of back testing without succumbing to either look ahead (or) survival bias. You will learn various methods of building a robust back testing system for the strategies discussed in the previous course. You will be taught how to differentiate between mere data mining and results based on solid empirical or theoretical foundation. Next, you will learn the ways and means of back testing the results and subjecting the back test results to stress tests. After which, you will learn the various ways in which transaction costs and other frictions could be incorporated in the back testing algorithm.

Jun 22nd 2026
4 Weeks
Leadership Through Marketing (Coursera) Coursera
Northwestern University

Leadership Through Marketing (Coursera)

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.

Jun 28th 2026
4 Weeks
The Art of Negotiation (Coursera) Coursera
University of California, Irvine

The Art of Negotiation (Coursera)

The art of negotiation comes into play daily in the life of employees at all levels and in every position. Participants explore how current approaches to negotiation strategy and tactics are used, what negotiation entails, types of negotiation relationships that exist from hard bargain to win-win, to fully partnered relationships and personal ones. The course explores the personal and behavioral characteristics of an effective negotiator. Participants discuss how empowerment, power, and authority affect the negotiation process and outcome. Topics include how important it is to plan and prepare for a negotiation session.

Jun 22nd 2026
4 Weeks
Strategic Management (Coursera) Coursera
Copenhagen Business School

Strategic Management (Coursera)

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale.

Jun 22nd 2026
4 Weeks
China Strategy (Coursera) Coursera
The Chinese University of Hong Kong

China Strategy (Coursera)

This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.

Jun 22nd 2026
4 Weeks
Negotiation Skills and Effective Communication (Coursera) Coursera
Tecnológico de Monterrey

Negotiation Skills and Effective Communication (Coursera)

We start making negotiations as soon as our day begins, through all our interactions, either work, social, or family-related. But have you ever wondered how efficiently you negotiate, and whether you could be better at it? This is a straightforward opportunity to put into practice all the knowledge you have acquired, and to confirm that the negotiation process is dynamic and can always be improved.

Jun 22nd 2026
4 Weeks
Successful Negotiation: Essential Strategies and Skills (Coursera) Coursera
University of Michigan

Successful Negotiation: Essential Strategies and Skills (Coursera)

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement.

Jun 22nd 2026
5-12 Weeks
Procurement Negotiation (Coursera) Coursera
Rutgers University

Procurement Negotiation (Coursera)

This course will teach you the necessary negotiation skills to be successful. We will be covering the overall negotiation process, how to establish objectives (e.g.Most Desirable Option (MDO), Least Acceptable Alternative (LAA), Best Alternative To a Negotiated Agreement (BATNA)), what type and how to gather facts and collect information, the importance of developing a plan, learn your negotiation style, how to use, recognize and counter various tactics, understand the difference between positions vs. interest and need and wants, and lastly what you need to do after the negotiation is complete.

Jun 22nd 2026
4 Weeks
Customer-Centric IT Strategy (Coursera) Coursera
University of Virginia

Customer-Centric IT Strategy (Coursera)

Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework.

Jun 22nd 2026
2 Weeks
Habilidades humanas y de negocios para negociar (Coursera) Coursera
Universidad Nacional Autónoma de México

Habilidades humanas y de negocios para negociar (Coursera)

En este curso los participantes analizarán los conceptos de efectividad de una negociación, que consiste en una interacción humana, y la satisfacción de los deseos e intereses en las negociaciones. Todos tenemos el deseo de mejorar y superarnos. La forma de lograrlo es conocerse a sí mismo y a las personas con las que se negocia o se interactúa.

Jun 22nd 2026
5-12 Weeks