In this 14-minute class, you'll learn how to create a lookbook with Kate Miss, an independent jewelry and graphic designer who works with artists all around the world to create successful Big Cartel shops. A lookbook is an artistic depiction of your product in a particular setting beyond straight-on simple product photos. In a digital world, it helps achieve the feel of physical presence, staging, design, and planning that traditional retailers put into a brick-and-mortar store.
It helps buyers perceive your product in the way you want.
You'll learn common lookbook concepts, tips for shooting your product, and best practices for finalizing a lookbook that's right for your products and brand. All you need to get started are products to sell!
Concept and shoot a product lookbook
Your assignment is to create a lookbook for products you create and sell. This is the perfect way to set your brand tone and show off your products in use. We all spend time creating our products. Create a lookbook that makes them look great and conveys your creative vision to potential buyers!
Upload your lookbook to the project gallery on Skillshare. Aim for at least 4-6 product images. A complete project might include:
- concept
- shot list
- final lookbook
- link to your Big Cartel shop
