Join "Wizard of Moz" Rand Fishkin for a dive into the heart of SEO. This 90-minute class shares actionable insights and tactics for optimizing your content and organically raising the online presence of your business and brand. This class is perfect for entrepreneurs, small business owners, startups, freelancers, junior marketers, web designers, and copywriters eager to do SEO that matters! No prior experience or skills required.
Bite-sized, easy-to-follow lessons cover
- crafting an SEO strategy that “moves the needle”
- granular fundamentals for content optimization
- walk-through demos auditing a full site & specific posts
How do you know this is the class for you? The best thing about SEO is that it's not different for every type of site. The fundamentals covered in this class can be applied universally.
By the end, students are all invited to work on a project that can put all their learnings into action: sharing their own SEO strategy and optimizing a piece of content based on keyword research.
Optimize a blog post (or other piece of content) for SEO.
ASSIGNMENT
Put your SEO knowledge into action and optimize one piece of content for your personal blog or company materials. Brainstorm some topic ideas, do some keyword research with Google AdWords and Google Suggest, write your post, and share it in the gallery. Have fun!
Note: If you're more involved in the high-level direction of your business, you're also welcome to share notes on your SEO priorities, objectives, and overall strategy.
