Coursera

Estrategias de Redes Sociales (Coursera)

Offered by Universidad Austral,

En este curso, podrás adquirir los conocimientos y criterios iniciales para crear los objetivos, estrategias y tácticas para las redes sociales de tu plan de marketing digital. Conocerás en detalle los códigos y técnicas de Facebook, Twitter, Instagram y LinkedIn; incluyendo estrategias de contenido, anuncios y estadísticas.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Course 2 of 5 in the Marketing Digital Specialization.

Syllabus

WEEK 1
Estrategia y tácticas en Facebook
Bienvenidos al primer módulo del curso. En esta semana veremos los siguientes temas: introducción a Facebook; breve historia; diferencias entre Perfil, Grupo y FanPage; principales comunicaciones y pasos básicos. definición de Objetivos Centrales y Secundarios; cambio de algoritmo en Facebook y objetivo central: engagement; estrategia de contenidos en Facebook; ejes-categorías de contenidos en Facebook y cómo desarrollarlos (soportes, creatividad, etc.); KPIs y estadísticas centrales de Facebook: Likes, Alcance, Publicaciones; cómo reportarlas y medir nuestros objetivos; pauta publicitaria en Facebook: formatos, audiencias y costos.

WEEK 2
Estrategia y tácticas en Twitter
Bienvenidos al a segunda semana del curso. En esta semana veremos los siguientes temas; introducción a Twitter; breve historia; diferencias entre Marca Personal Digital y Cuenta de Empresa; definición de Objetivos Centrales y Secundarios; códigos centrales de Twitter: real-time, agenda del día, cobertura de eventos en vivo e interacción; estrategia de contenidos en Twitter: ejes-categorías de contenidos en Twitter y cómo desarrollarlos (soportes, creatividad, etc.); influenciadores orgánicos y pagos en Twitter; cómo crear un # para mi marca y cómo medir y ser trending topic; creación de listas para seguir a la competencia, influenciadores y feeds de noticias-relacionamiento; KPIs y estadísticas centrales de Twitter: Seguidores, Impresiones, Tweets destacados, etc. Cómo reportarlas y medir nuestros objetivos; pauta publicitaria en Twitter: formatos, audiencias y costos.

WEEK 3
Estrategia y tácticas en Instagram
Bienvenidos a la tercer semana del curso. En esta semana abordaremos los siguientes temas: introducción a Instagram; breve historia; diferencias entre Marca Personal Digital y Cuenta de Empresa; definición de Objetivos Centrales y Secundarios; códigos centrales de Instagram: criterio estético sobre contenido, formas y filtros centrales, códigos fotográficos, etc; estrategia de contenidos en Instagram: ejes-categorías de contenidos en Instagram y cómo desarrollarlos (soportes, creatividad, etc.); videos y aplicaciones suplementarias; cómo crear un # para mi marca y nubes de palabras clave con mucho volumen de interacción; pauta publicitaria en Instagram: formatos, audiencias y costos.

WEEK 4
Estrategia y tácticas en LinkedIn
Llegamos a la última semana del curso. En esta semana veremos los siguientes temas: introducción a LinkedIn; breve historia; diferencias entre Perfil Personal, Grupos y Página de Empresa; definición de Objetivos Centrales y Secundarios; códigos centrales de LinkedIn: contenidos de valor entre profesionales, generación de contactos-leads, relacionamiento y recomendación, participación activa en grupos, etc; estrategia de contenidos en LinkedIn: ejes-categorías de contenidos en LinkedIn y cómo desarrollarlos (soportes, creatividad, etc.); distribución y generación de contenidos en Pulse; KPIs centrales en LinkedIn: Publicaciones, alcance, interacción, datos demográficos, etc; Pauta publicitaria en LinkedIn: formatos, audiencias y costos.

Go to Class

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Coursera

IE Business School

El plan de marketing (Coursera)

Management & Leadership Marketing & Communication

¿De qué sirve una estrategia de marketing perfecta sin saber cómo actuar e implementarla en el mercado? Definiremos la estrategia y el marketing mix que tu producto / servicio o marca deben seguir. El plan de marketing incluye la estrategia de marketing y el plan para implementarla. En el desarrollo del plan de marketing, tendrás que responder a preguntas tales como: ¿Qué mix de marketing se ofrecerá y para quién? ¿Qué recursos de la empresa se necesitarán? ¿Qué resultados se esperan?

Jun 8th 2026

4 Weeks

Marketing Strategy Marketing Management

Coursera

University of Colorado Boulder

Network Analysis for Marketing Analytics (Coursera)

Statistics & Data Analysis

Network analysis is a long-standing methodology used to understand the relationships between words and actors in the broader networks in which they exist. This course covers network analysis as it pertains to marketing data, specifically text datasets and social networks. Learners walk through a conceptual overview of network analysis and dive into real-world datasets through instructor-led tutorials in Python. The course concludes with a major project.

Jun 12th 2026

4 Weeks

Social Networks Network Analysis Marketing Analytics

Coursera

University of Michigan

Applied Social Network Analysis in Python (Coursera)

Statistics & Data Analysis Data Science

This course will introduce the learner to network analysis through the NetworkX library. The course begins with an understanding of what network analysis is and motivations for why we might model phenomena as networks. The second week introduces the concept of connectivity and network robustness.. The third week will explore ways of measuring the importance or centrality of a node in a network. The final week will explore the evolution of networks over time and cover models of network generation and the link prediction problem.

Jun 8th 2026

4 Weeks

Python Networks Social Networks

Coursera

Erasmus University Rotterdam

Innovation Management (Coursera)

Management & Leadership

What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks.

Jun 11th 2026

5-12 Weeks

Innovation Management Business Strategy

Coursera

University of California, Davis

Social Network Analysis (Coursera)

Statistics & Data Analysis Data Science

This course is designed to quite literally ‘make a science’ out of something at the heart of society: social networks. Humans are natural network scientists, as we compute new network configurations all the time, almost unaware, when thinking about friends and family (which are particular forms of social networks), about colleagues and organizational relations (other, overlapping network structures), and about how to navigate delicate or opportunistic network configurations to save guard or advance in our social standing (with society being one big social network itself).

Jun 8th 2026

5-12 Weeks

Networks Social Networks Data Wrangling

Coursera

Facebook

Advertising with Facebook (Coursera)

Marketing & Communication Business

This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio.

Jun 9th 2026

5-12 Weeks

Advertising Schedule Facebook

Coursera

Copenhagen Business School

Strategic Management (Coursera)

Management & Leadership Business

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale.

Jun 8th 2026

4 Weeks

Strategy Business Strategy Strategic Management

Coursera

The Chinese University of Hong Kong

Selling to Chinese Consumers (Coursera)

Business

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.

Jun 8th 2026

4 Weeks

Management China Business Strategy

Coursera

Indian School of Business - ISB

Advanced Trading Algorithms (Coursera)

Management & Leadership Economics & Finance

This course will provide back test results for all the strategies in developed and emerging markets. The learner will also be taught scientific ways of back testing without succumbing to either look ahead (or) survival bias. You will learn various methods of building a robust back testing system for the strategies discussed in the previous course. You will be taught how to differentiate between mere data mining and results based on solid empirical or theoretical foundation. Next, you will learn the ways and means of back testing the results and subjecting the back test results to stress tests. After which, you will learn the various ways in which transaction costs and other frictions could be incorporated in the back testing algorithm.

Jun 8th 2026

4 Weeks

Finance Strategy Trading

Coursera

University of Illinois at Urbana-Champaign

Marketing in a Digital World (Coursera)

Marketing & Communication Business

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time.

Jun 10th 2026

4 Weeks

Marketing Internet Digital Tools

Coursera

EIT Digital

Impact from Digital Transformation: Full course (Coursera)

Management & Leadership Business

This course is about what you can do when everything around you seems to be moving due to digital change. It is about how to handle the disruptive process that tends to unfold in industry nowadays due to digitalisation. The way to handle this is what is here referred to as "Digital Transformation" and at the core of it, it is about understanding how the new business landscape is evolving and heading for a new position in that landscape. It is about corporate strategy.

Jun 8th 2026

5-12 Weeks

Business Strategy Leadership

Coursera

Stanford University

Social and Economic Networks: Models and Analysis (Coursera)

Economics & Finance Social Sciences

Learn how to model social and economic networks and their impact on human behavior. How do networks form, why do they exhibit certain patterns, and how does their structure impact diffusion, learning, and other behaviors? We will bring together models and techniques from economics, sociology, math, physics, statistics and computer science to answer these questions.

Jun 8th 2026

5-12 Weeks

Social Networks Economics