FutureLearn

LinkedIn Marketing: LinkedIn Essentials and Content Creation (FutureLearn)

Offered by Social Media College,

Learn how LinkedIn works and how to create effective and engaging content. Understand how LinkedIn works and how to design effective and engaging content. This is part 1 of a 4 part series which will teach you how to succeed with LinkedIn. LinkedIn is more than a social media platform. It can give you the chance to build useful network connections and present many job opportunities. Your LinkedIn profile is your first impression. Done right, and it can be the key to help you build trust and credibility, and stand out from the millions of users online.

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In Part 1, you’ll learn the best practices for optimising your personal or business profile to ensure it gets noticed for the right reasons.
You’ll identify the key features of LinkedIn and learn from experts who have conducted extensive research to find out exactly what it takes to be successful.

Explore discoverability strategies
With over 630 million users on LinkedIn, one of your top challenges is standing out.
On the course, you’ll learn effective strategies for discoverability as well as ways to build and convey authority on your page.

Grow and engage your network alongside industry experts
Learning from the experts at Social Media College, Australia, you’ll identify ways to grow and engage your network as well as assessing the benefits of LinkedIn premium services.
You’ll understand how to leverage group memberships and how to match LinkedIn content types to different buyer stages to ensure you’re pushing out effective content.

What topics will you cover?

Understanding the LinkedIn landscape
Benefits and value of using LinkedIn
LinkedIn content and page types
Using LinkedIn search and algorithm
Building a LinkedIn content strategy
Effective content creation

Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?
By the end of the course, you‘ll be able to...

Define the key features of LinkedIn as a professional network
Identify which types of people and businesses can benefit from marketing on LinkedIn
Describe the different types of content presented on LinkedIn
Explain the key features of LinkedIn search functionality and how the algorithm works

Who is the course for?
Professionals wanting to learn how to use LinkedIn effectively for their personal brand and organisation marketing. This course is not specifically for marketers, it is a useful starting point for anyone looking to harness the opportunities available through LinkedIn.

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