Free Online Content Marketing Courses & MOOCs

Coursera

University of California, Davis

Optimizing a Website for Search (Coursera)

Management & Leadership Marketing & Communication

Discover how to transform your website into a powerful magnet for potential customers by mastering the art of Search Engine Optimization (SEO). This course will guide you through every step necessary to optimize your site for better search engine rankings, ensuring that your content is easily discoverable by users searching for products or services similar to yours. From conducting an initial SEO audit to presenting compelling reports and recommendations, this course equips you with the skills needed to drive organic traffic and increase conversions.

Jun 22nd 2026

4 Weeks

Marketing Search SEO

Coursera

University of California, Davis

The Strategy of Content Marketing (Coursera)

Management & Leadership Marketing & Communication

Discover how to create and execute an effective content marketing plan with 'The Strategy of Content Marketing' course. This unique collaboration between Copyblogger and UC Davis Extension provides you with the tools and knowledge needed to craft compelling content that attracts and retains customers profitably. Learn from industry leaders as you delve into strategy development, copywriting, measurement techniques, and personal branding through content marketing.

Jun 22nd 2026

5-12 Weeks

Marketing Strategy Writing

Coursera

IE Business School

Brand & Content Marketing (Coursera)

Marketing & Communication Business

Dive into IE University's Brand & Content Marketing course on Coursera. Master the art of producing compelling content that resonates with your audience, using powerful storytelling techniques. This course explores the nuances of branded content versus traditional ads, equipping you with skills to craft impactful narratives for your brand.

Jun 22nd 2026

5-12 Weeks

Advertising Branding Brand

Coursera

Facebook

Social Media Management (Coursera)

Marketing & Communication Business

Discover the secrets to successful Social Media Management with our expert-led course. Whether you're a beginner or looking to refine your skills, this program will teach you how to create compelling content, build a strong brand identity, and establish an efficient content management process. Start your journey towards mastering social media today!

Jun 22nd 2026

4 Weeks

Business Management Development

Coursera

Digital Marketing Institute

Social Media and Digital Marketing Fundamentals (Coursera)

Marketing & Communication

Dive into the world of Social Media and Digital Marketing Fundamentals, a course designed for those eager to harness the power of online platforms to drive business success. Whether you're new to marketing or looking to refine your strategies, this course offers a structured path to understanding consumer behavior, crafting compelling content, and leveraging social media effectively.

Jun 22nd 2026

3 Weeks

Social Media Digital Marketing Digital Transformation

Coursera

University of Colorado Boulder

Digital Media and Strategic Planning in Technology Markets (Coursera)

Marketing & Communication Business

Discover the secrets to thriving in today's competitive technology markets with our 'Digital Media & Strategic Planning in Technology Markets' course. This course is designed for entrepreneurs, marketers, and strategists who want to build sustainable businesses by leveraging digital media effectively and making informed strategic decisions. By applying advanced analytical tools and stress tests, you'll be equipped to challenge and improve your business model, ensuring it stands the test of time.

Jun 22nd 2026

5-12 Weeks

Technology SEO Social Media

Coursera

University of Virginia Darden School Foundation

Content Marketing Using Generative AI (Coursera)

Management & Leadership Business

Discover the power of Content Marketing in the age of Generative AI. This course equips you with essential skills for crafting engaging digital content that drives customer engagement and enhances brand visibility. Dive into strategies that leverage AI to optimize your marketing efforts and stay ahead in a competitive digital landscape.

Jun 22nd 2026

2 Weeks

Artificial Intelligence Digital Marketing AI

Coursera

University of California, Irvine

Introduction to Digital Marketing (Coursera)

Marketing & Communication Business

Dive into the world of digital marketing with our Introduction to Digital Marketing course on Coursera. Gain insights into the latest trends and technologies that are revolutionizing the way businesses reach their customers. Master key skills essential for navigating the complex landscape of online advertising, search engine optimization (SEO), content marketing, social media management, and more.

Jun 15th 2026

4 Weeks

Marketing Communication Storytelling

Coursera

University of Illinois at Urbana-Champaign

Digital Content Planning and Management (Coursera)

Marketing & Communication Business

Discover how to revolutionize your approach to digital content with our 'Digital Content Planning and Management' course. Designed for content creators, managers, and brand account professionals, this course will equip you with the skills needed to inventory, create, analyze, and manage content effectively. Enhance your advertising campaigns and drive success.

Jun 15th 2026

4 Weeks

Digital Technology Digital Media Content Strategy