Learn how to lead and transform businesses into Product Enterprises through values, processes, organizations, strategy, and cultural shifts to long-term, customer centric business models creating exceptional value on a sustainable basis.
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This course provides foundational understanding of what a Product Enterprise can be, why it makes sense to build one, identifies key roles and provides an approach to shape the transformation journey. It builds critical expertise around:
- Product driven business capabilities that power multiple value streams
- Creation of a Portfolio strategy that enables creation & use of scalable, reusable technical capabilities
- A framework for prioritization that maximizes long-term business value alongside customer centricity
- Business Model design that aligns product value streams to business capabilities to technical platforms and solutions
- An operational model to accelerate modernization of complex outdated systems into state of the art cloud-based apps
This course is part of the Lean Product Portfolio Management Professional Certificate.
What you'll learn
- Understand what business model transformation means
- Learn the core components of a Business Model and how to evolve them individually through a focused approach
- Build deep alignment across individual products to build a highly optimized and lean Product Portfolio
Syllabus
Week 1: Business Architecture
o Capability centric enterprise view that powers multiple products in a portfolio and aligns to technical platforms consisting of reusable services that build a highly efficient value delivery mechanism at scale
Week 2: Portfolio Prioritization & Enterprise Funding Models
o Apply value-centric prioritization frameworks at enterprise level and align funding to maximize ROI while managing risks and competing fiercely in the marketplace
Week 3: Managing end-to-end Product Lifecycle
o Initial product launch (0-1) to continuous discovery and delivery frameworks that constantly add incremental value through various product lifecycle stages
Week 4: Product Portfolio & Business Model
o Shaping a product portfolio, defining optimization and funding strategies including deceleration and rationalization
o Creating a product-centric Business Model
