FutureLearn

Instagram Marketing: Instagram Essentials and Content Creation (FutureLearn)

Offered by Social Media College,
Instagram Marketing: Instagram Essentials and Content Creation (FutureLearn)

Learn how Instagram works and how to create great content that the algorithm rewards. Create great content for Instagram that gets engagement and results. This is part 1 of a 4 part series which will teach you how to rapidly scale your followers, maximise engagement and generate income through direct-sales and collaborations.

Class Deals by MOOC List - Click here and see FutureLearn's Active Discounts, Deals, and Promo Codes.

In Part 1 you will fast-track your knowledge of the essential skills you can apply to immediately improve your brand or personal Instagram account. This course focuses on building a branded instagram account directly and organically, rather than on the processes around paid promotion and platform marketing.

Learn from Instagram’s top marketers & influencers.
The team at Social Media College partner with industry leading Insta-pros to teach you the strategies & hacks that make all the difference.
Join an active community of like-minded Instagram marketers, learn through participation with other students and share your journey through collaboration and conversation in this socially focused course.
Immediately applicable to your Instagram account, no fluff or useless theory. This course provides you with useful templates, real world examples and practical tools for you to fast-track your insta-success.

What topics will you cover?

  • Background to Instagram
  • Benefits of Instagram Marketing
  • Understanding the Instagram algorithm.
  • Top Factors Which Influence Ranking
  • Creating Great Content
  • Maintaining a Consistent Theme
  • Planning a posting Schedule
  • Designing Grids
  • Sparking an Emotional Reaction

Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...

  • Determine the key benefits of marketing and advertising on Instagram
  • Determine how a post is processed by the Instagram algorithm and identify the factors that influence ranking
  • Define ‘great visual content’ in terms of its characteristics and qualities
  • Apply strategies to grow and develop an organic instagram following and influence

Who is the course for?
This course is designed with a wide range of learners in mind. People wanting to create great content for Instagram that the algorithm rewards, whether for business or personal accounts.
Business owners who want to ramp up Instagram engagement to build brand loyalty and turn followers into customers, as well as marketing professionals who want to up theirsocial game
Social media newbies will not find this course too advanced, we will give you the guidance you need to get started.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Content, Advertising & Social IMC (Coursera) Coursera
Northwestern University

Content, Advertising & Social IMC (Coursera)

Management & Leadership Marketing & Communication

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing.

Jun 22nd 2026
4 Weeks
Marketing Gamification Advertising
Details
Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials (FutureLearn) FutureLearn
Social Media College

Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials (FutureLearn)

Marketing & Communication Business

Learn how to build a comprehensive social media marketing strategy, conduct an audit and set objectives. Build a comprehensive social media marketing strategy. With this rise of mobile phones and connectivity, digital marketing through social media is now the single most important component of the marketing mix for many organisations. This is part 1 of a 4 part series. In Part 1, you’ll learn the step-by-step strategy setting tools and how you can get your message out and onto the screen.

Oct 18th 2021
2 Weeks
Social Media Marketing Strategy Digital Marketing
Details
Storytelling in Advertising (FutureLearn) FutureLearn
D&AD

Storytelling in Advertising (FutureLearn)

Architecture & Design

Learn from top creatives how to engage audiences by using storytelling in advertising, from crafting a narrative to using digital. We’re D&AD – a global organisation that inspires, celebrates and enables creative excellence worldwide. Discovering and nurturing talent is at the heart of what we do, supporting creatives throughout all stages of their careers.

No sessions available
4 Weeks
Digital Creative Story
Details
The Nuts and Bolts of Public Relations (Coursera) Coursera
University of Colorado Boulder

The Nuts and Bolts of Public Relations (Coursera)

Marketing & Communication Business

In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate a company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we’ll talk through some tricks to building these relationships. Lastly, we’ll talk about social media influencers and if working with influencers is the right tactic for your communication goals.

Jun 22nd 2026
4 Weeks
Social Media Public Relations Branding
Details
Introducción al diseño de Mercadeo con Canva (Coursera) Coursera
Coursera Project Network

Introducción al diseño de Mercadeo con Canva (Coursera)

Marketing & Communication Business

Al final de este proyecto, usted creará dos anuncios de Redes Sociales: uno para Facebook, y uno para Instagram. Usted aprenderá a crear anuncios de medios sociales con Canva para su empresa. Podrá incorporar el esquema de colores de su empresa para crear un sentimiento de identificación y reconocimiento en las redes sociales como estrategia de marketing. En este proyecto usaremos la versión gratis de Canva.

Jun 22nd 2026
Self-Paced
Graphic Design Design Marketing Social Media Advertising
Details
Crie artes para redes sociais usando Canva (Coursera) Coursera
Coursera Project Network

Crie artes para redes sociais usando Canva (Coursera)

Marketing & Communication Business

Neste curso baseado en um projeto com 1 hora de duração, você criará conteúdo gráfico para suas redes sociais através do uso da ferramenta de design Canva, con a qual você poderá editar textos, cores, formas, efeitos de animação, entre outros. Você poderá compartilhar os conteúdos criados nas diferentes redes sociais com seus diferentes formatos. As peças podem ser configuradas de acordo com o estilo gráfico do seu negócio, o que é importante para gerar o reconhecimento da marca como parte da sua estratégia de marketing.

Jun 22nd 2026
Self-Paced
Marketing Social Media Social Media Marketing
Details
Networking and Security in iOS Applications (Coursera) Coursera
University of California, Irvine

Networking and Security in iOS Applications (Coursera)

Security & Networking

You will learn to extend your knowledge of making iOS apps so that they can securely interact with web services and receive push notifications. You'll learn how to store data securely on a device using Core Data. You’ll also learn to securely deploy apps to the App Store and beta users over-the-air. The format of the course is through a series of code tutorials. We will walk you through the creation of several apps that you can keep as a personal app toolbox. When you make your own apps after this course, you can bring in these capabilities as needed. When necessary we pop out of the code tutorials to talk about concepts at a higher level so that what you are programming makes sense.

Jun 22nd 2026
4 Weeks
Security JSON Networks
Details
Measure and Optimize Social Media Marketing Campaigns (Coursera) Coursera
Facebook

Measure and Optimize Social Media Marketing Campaigns (Coursera)

Marketing & Communication Business

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: analyze dashboards and evaluate ROI from your social media marketing efforts; understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models; implement an A/B test to optimize your campaign; present and communicate the results of your campaign to a team.

Jun 23rd 2026
4 Weeks
Marketing Advertising Digital Marketing
Details
Business English: Marketing and Sales (Coursera) Coursera
Arizona State University

Business English: Marketing and Sales (Coursera)

Languages & Literature

If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world.

Jun 22nd 2026
5-12 Weeks
Marketing English Languages
Details
Brand & Content Marketing (Coursera) Coursera
IE Business School

Brand & Content Marketing (Coursera)

Marketing & Communication Business

Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective story-line through powerful values.

Jun 22nd 2026
5-12 Weeks
Advertising Branding Brand
Details
The Business of Social (Coursera) Coursera
Northwestern University

The Business of Social (Coursera)

Management & Leadership Marketing & Communication

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy.

Jun 22nd 2026
4 Weeks
Business Management Strategy
Details