Coursera
Discover how to create a tailored influencer marketing strategy that drives results for your B2B, B2C, or nonprofit organization. This course will guide you through the two-step flow model of communication and teach you how to effectively engage with internal and industry experts to amplify your brand's reach and impact.
Coursera
Este curso en línea está diseñado para enseñarle a académicos, investigadores y gestores cómo llevar sus hallazgos de investigación al mundo real mediante la transferencia tecnológica. Aprenderá a convertir su trabajo científico en productos o servicios viables que puedan impactar positivamente en la sociedad.
Coursera
Discover the secrets behind successful pricing with our Pricing Strategy course. Whether you're looking to enhance your own product offerings or contribute to your company's strategy, this course will equip you with essential skills in assessing and formulating effective pricing models. Dive into concepts, techniques, and the latest thinking on capturing value and profits.
Coursera
Discover how effective channel management and retailing can transform your business in this insightful online course. Explore essential topics like company profile, portfolio structure, price positioning, and more to develop a robust distribution strategy that drives long-term success for your products.
Coursera
Unlock the secrets to successful marketing with our 'Forecasting Models for Marketing Decisions' course. Gain expertise in creating precise forecasting models, essential for inventory management, product planning, and strategic decision-making. Learn how to harness the power of Excel to predict future customer trends and optimize your marketing efforts.
Coursera
Maximize your profits by mastering the art of pricing. This online course from Coursera, Cost and Economics in Pricing Strategy, teaches you how to set prices that optimize revenue through an understanding of cost-based economics. Taught by top-ranked Darden School of Business faculty and global pricing experts from Boston Consulting Group.
Coursera
Embark on a comprehensive journey into the complexities of doing business in China with this capstone course from Coursera. Designed for those who have completed foundational courses in international business, this program challenges you to apply your skills to a real-world scenario involving the introduction of an overseas product into the Chinese market. As a consultant for a well-established 'HON / wellness' company, you'll navigate through the intricacies of cultural adaptation, market research, and strategic planning to successfully bring a new product to China.
Coursera
Gain a broad understanding of new Information Technologies and learn how they can revolutionize various aspects of your business. This introductory course is ideal for high-level business professionals who want to harness the potential of emerging tech in marketing, supply chain management, finance, and more without delving into technical implementation details.
Coursera
Discover the transformative power of Artificial Intelligence in modern marketing. This course, offered by Coursera and developed at the Darden School of Business, will guide you through leveraging AI to enhance your marketing efforts, overcome implementation challenges, and achieve sustainable success.