Coursera

Beneficios y características de las redes sociales más significativas (Coursera)

Offered by Tecnológico de Monterrey,
Beneficios y características de las redes sociales más significativas (Coursera)

En este curso se explicarán los aspectos más generales del ámbito de las redes sociales con el objetivo de que el participante distinga, clasifique e identifique las cualidades particulares de la evolución de las redes sociales, su aplicación general en el ámbito de negocios y comercial, así como reconocer las redes sociales de más auge en nuestros tiempos y las tendencias de empleo.

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Course 2 of 5 in the Marketing con Redes Sociales Specialization.

Syllabus

WEEK 1
Interacción entre plataformas
Después de este módulo, podrás identificar los beneficios de la interacción de las intra-plataformas y su contribución a la estrategia de comunicación y social listening.

WEEK 2
Principales redes sociales
Después de este módulo, podrás identificar las características de cada una de las redes sociales y su aportación a cada uno de los entornos de negocios. Además, podrás describir el empleo oportuno y el valor agregado a las estrategias empresariales.

WEEK 3
El valor agregado de las plataformas hacia la estrategia digital
Después de este módulo, podrás comparar las cualidades de cada una de las principales redes sociales y validar el valor agregado a la estrategia de comunicación digital.

WEEK 4
Cierre del curso
En este módulo, podrás encontrar información valiosa para desarrollar tu proyecto final. Con él, se concluye nuestro curso.

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