E-Commerce Fundamentals (edX)

This course will help in developing both intellectual and practical insight to electronic commerce enabling better understanding of the nature of electronic commerce, how it has changed the existing business models, and its likely impact in the future. This course will also help present and future stakeholders in e-commerce business to develop strategies, to find place in marketspace in the competitive market of the present-day scenario. The course has been organized around the decision-making process for formulating the e-commerce business strategy and use new business models to guide the consumer’s journey to serve consumer’s aspirations.
The Internet is transforming the world’s economy. It is radically changing how people live, learn, work, play and consume. At the center of this revolution is technology. Technology has moved from the “back office” to the “frontline”. Namely, the interface between the customer and the firm has changed dramatically. Increasingly, technology is shifting the firm’s relationships with its customers from a “face-to-face” to a “screen-to-face” interaction.
Disruption and opportunity to business emerged with new technological innovations. E-commerce is also not an exception. E-commerce used technology enabled transactions. The use of Internet browsers in the World wide web to make these transactions perhaps the best-known example of technology enabled customer interfaces.
The digital technology has made it possible to covert characters, sounds, pictures and motion video into a bit stream that can be combined, stored, manipulated, and transmitted quickly, efficiently, and in large volumes without loss of quality. As a result, the shift towards distributed electronic commerce paved the way from traditional business.
This course will help to choose a collection of various concepts, frameworks, and approaches that represent an entire applications suite of tools for doing business through electronic commerce. This course will be an entry point into a learning system about the fundamentals of electronic commerce for teaching the state of the art in e-commerce business practice and theory.

What you'll learn
a. Creating value through the gathering, synthesizing, and distribution of information.
b. Formulating strategy in ways that make management of e-commerce business and management of technology associated with it.
c. Compete in real time and engage the customers and markets continuously.
d. Organize resources around the demand side e.g., customers, markets, trends, and needs-rather than the supply side, as business have done in the past.
e. Use technology mediated channels which means that on going operations are subject to measurement and tracking in unprecedented and granular ways.

Syllabus

Week 1: Introduction
Subsection 1: About the course
Subsection 2: Brief Objectives
Subsection 3: Relevance
Week 2: E-commerce Business Models
Subsection 1: Overview of E-Commerce
Subsection 2: Models of E-Commerce
Subsection 3: How to start E-Commerce Business
Subsection 4: E-commerce Promotion Options
Week 3: Electronic Commerce, Banking and Retailing
Subsection 1: Changing Dynamics in the Banking Industry
Subsection 2: Changing Retail Industry Dynamics
Subsection 3: Management Challenges in Online Retailing
Subsection 4: Low-Cost Digital Payments & Increased Digital Lending
Week 4: E-commerce-Customer Interface, Website Design & Technology
Subsection 1: 7Cs Framework for customer interface design
Subsection 2: Web site design-Strategies & Models
Subsection 3: Technology for Ecommerce Site
Subsection 4: Electronic Data Interchange
Week 5: Future Outlook
Subsection 1 : Digital Innovations in E-commerce
Subsection 2 : Emerging Trends and Preparedness