This course will help you to discover how to flip your logical thinking and reasoning mind to enable you to generate a wide range of innovative ideas and assess when to apply the different thinking modes appropriately in the ideation process.
You’ll apply critical reflective thinking to avoid personal biases and unintended consequences when you develop potential solutions. You will also analyse proto-concepts critically to ensure their suitability and the likelihood of positive impact.
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Via text-based resources and task books, you’ll gain comprehensive understanding and benefit from in-depth reference points as you formulate your ideas and plans.
This course is part of the Sustainability for business success Specialization.
What you'll learn
- Understand how the creative ideation process functions to generate a broad range of relevant outcomes to your challenge domain and systems map.
- Converge on a selection of the most impactful ideas to take forward for implementation and (in)validation.
Syllabus
Welcome to the course
This week, you will dive into the process of creative thinking to solve systemic challenges. You will learn how to generate a broad range of ideas to address your defined sustainability issues.
Developing sustainable business ecosystem concepts
This week, you will learn how to converge your ideas into concrete concepts to take forward and test throughout the rest of the course.
Converging on sustainability concepts
This week, you will converge your thinking to make decisions about which ideas to take forward or to leave behind.
Refining sustainability concepts
This week, you will refine the ideas you are considering taking forward and reflect on how this will affect your draft systems map from course 2 in the Coursera Specialization 'Sustainability for business success'.
