Business Analytics Using Forecasting (FutureLearn)

Business Analytics Using Forecasting (FutureLearn)

Discover how business can harness the power of big data to make better predictive analysis. Learn how to use data to create powerful business forecasts. Organisations currently collect a vast quantity of data about suppliers, clients, employees, citizens, transactions, and much more. However, many are unaware of the predictive power this ‘big data’ has if anaylsed correctly. On this course, you’ll learn about forecasting using big data, exploring how it’s used by business as an important component of decision making.

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You’ll examine how to define a forecasting task and workflow. You’ll understand how to evaluate forecasting performance, analysing different forecasting methods. Ultimately, you’ll be able to implement your own practical forecasting process.

What topics will you cover?

  • Goal definitions
  • Data visualisation
  • Data modeling
  • Performance evaluation
  • Model deployment

What will you achieve?
By the end of the course, you‘ll be able to...

  • Describe business challenges and opportunities that call for forecasting
  • Evaluate performance of a forecasting solution
  • Apply and be familiar with popular forecasting methods
  • Explore, identify and model different types of patterns in time series
  • Develop a forecasting solution using forecasting methods

Who is the course for?
This course is for anyone who wants to understand how big data can help their business or organisation’s decision-making process. You will need to be familiar with basic statistical methods, including linear regression, as well as have basic knowledge of Excel and R software.

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