IE Business School

IE is an international institution dedicated to educating business leaders through programs based on our core values of global focus, entrepreneurial spirit and a humanistic approach. Our 500-strong, international faculty teaches a student body composed of more than 90 nationalities in our Undergraduate (IE University), Master, and Doctorate degrees, and Executive Education programs. Our alumni, now numbering over 40,000, hold management positions in some 100 countries worldwide.
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Positioning: What you need for a successful Marketing Strategy (Coursera) Coursera
IE Business School

Positioning: What you need for a successful Marketing Strategy (Coursera)

Marketing & Communication Business

Discover the critical role of Positioning in crafting an effective Marketing Strategy. This course, led by IE professor Ignacio Gafo, will guide you through essential stages of market segmentation, defining your unique value proposition, and building a clear, compelling position in the marketplace. Whether you're new to marketing or looking to refine your strategy, this course provides the tools needed for a successful brand positioning.

Sep 7th 2026
4 Weeks
Marketing Marketing Strategy Positioning
Details
Investigación de mercados y comportamiento del consumidor (Coursera) Coursera
IE Business School

Investigación de mercados y comportamiento del consumidor (Coursera)

Management & Leadership Marketing & Communication

Sumérgete en la ciencia detrás del éxito comercial con nuestro curso introductorio sobre Investigación de Mercado y Comportamiento del Consumidor. Este primer módulo te brindará las herramientas esenciales para iniciar tu carrera en Marketing, enseñándote a convertir decisiones estratégicas en investigaciones reales que guiarán tus acciones comerciales.

Sep 7th 2026
4 Weeks
Marketing Decision Making Market Research
Details
Marketing Mix Fundamentals (Coursera) Coursera
IE Business School

Marketing Mix Fundamentals (Coursera)

Marketing & Communication Business

Dive into Marketing Mix Fundamentals to learn how to effectively bring your products to market. This course covers the essential elements of Product, Pricing, Place, and Promotion strategies that are crucial for business success. Gain insights into brand management, pricing techniques, distribution channels, and promotional tactics.

Sep 7th 2026
4 Weeks
Marketing Promotion Marketing Strategy
Details
Legal Tech & Startups (Coursera) Coursera
IE Business School

Legal Tech & Startups (Coursera)

Management & Leadership

Embark on a transformative journey into the future of law with 'Legal Tech & Startups'. This course, led by esteemed professor Marti Manent, explores how LegalTech is revolutionizing the legal industry. Designed for aspiring entrepreneurs and professionals, this program provides essential insights into navigating the technological disruption in law and equips you with the tools needed to successfully launch an online business.

Sep 7th 2026
4 Weeks
Business Startup Entrepreneurship
Details
Scale Up Specialization Capstone (Coursera) Coursera
IE Business School

Scale Up Specialization Capstone (Coursera)

Business

Elevate your startup's potential by mastering the art of scale-up in our Scale Up Specialization Capstone course. Designed for experienced entrepreneurs, this course synthesizes key learnings from scaling product and processes, building company culture, and navigating the complexities of growth. Learn how to lead effectively, foster a thriving organizational culture, and implement scalable strategies that will propel your business forward.

Sep 7th 2026
1 Week
Startup Marketing Strategy Scaling
Details
Why Scale a Startup? (Coursera) Coursera
IE Business School

Why Scale a Startup? (Coursera)

Management & Leadership Business

Are you ready to grow your startup from the ground up? This course on 'Why Scale a Startup?' will equip you with essential strategies for scaling your business. From identifying critical growth points to implementing proven frameworks, you'll gain valuable knowledge from real-world examples of scaled-up startups. Don't miss out on this opportunity to propel your entrepreneurial journey.

Sep 7th 2026
4 Weeks
Startup Business Strategy Strategic Management
Details
Scaling Product and Processes (Coursera) Coursera
IE Business School

Scaling Product and Processes (Coursera)

Business

Unlock the secrets to successful scaling with our 'Scaling Product and Processes' course. Designed for entrepreneurs looking to refine their startups, this course offers insights into identifying product-market fit, streamlining processes, and effectively utilizing sales and marketing tactics to ensure long-term success and growth.

Sep 7th 2026
4 Weeks
Marketing Sales Business Strategy
Details
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