IE Business School

IE is an international institution dedicated to educating business leaders through programs based on our core values of global focus, entrepreneurial spirit and a humanistic approach. Our 500-strong, international faculty teaches a student body composed of more than 90 nationalities in our Undergraduate (IE University), Master, and Doctorate degrees, and Executive Education programs. Our alumni, now numbering over 40,000, hold management positions in some 100 countries worldwide.
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Legal Tech & Startups (Coursera) Coursera
IE Business School

Legal Tech & Startups (Coursera)

Embark on a transformative journey into the future of law with 'Legal Tech & Startups'. This course, led by esteemed professor Marti Manent, explores how LegalTech is revolutionizing the legal industry. Designed for aspiring entrepreneurs and professionals, this program provides essential insights into navigating the technological disruption in law and equips you with the tools needed to successfully launch an online business.

Nov 2nd 2026
4 Weeks
Posicionamiento: La base del éxito en la estrategia de marketing (Coursera) Coursera
IE Business School

Posicionamiento: La base del éxito en la estrategia de marketing (Coursera)

Este curso te guía a través del proceso crucial de posicionamiento en el mundo del marketing. Comprendemos las bases, técnicas y herramientas necesarias para establecer una identidad única y memorable para tus productos o servicios. Aprenderás a diferenciarte y captar la atención de tu audiencia objetivo.

Oct 26th 2026
3 Weeks
Aprendiendo a Aprender (Coursera) Coursera
IE Business School

Aprendiendo a Aprender (Coursera)

Sumérgete en 'Aprendiendo a Aprender', un curso diseñado para transformar tu capacidad de aprendizaje. Descubre las estrategias mentales, los secretos del cerebro y cómo la práctica regular y el descanso son clave para adquirir conocimientos complejos. Este curso está dividido en cuatro módulos que te guiarán paso a paso hacia un mejor entendimiento y retención de información.

Oct 26th 2026
4 Weeks
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more (Coursera) Coursera
IE Business School

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more (Coursera)

Discover the power of integrated marketing communications (IMC) in driving your product or service's success. This course offers a deep dive into IMC, exploring advertising, public relations, digital marketing, and other essential aspects of modern marketing strategies. Gain insights into planning and evaluating impactful marketing campaigns.

Oct 19th 2026
4 Weeks
Gestión de marca y producto (Coursera) Coursera
IE Business School

Gestión de marca y producto (Coursera)

Este curso te guía a través del proceso integral de gestión de marca y producto. Aprenderás a identificar las necesidades críticas para desarrollar estrategias que no solo sean efectivas en el corto plazo, sino también que generen valor duradero. Desglosaremos cómo crear un plan detallado para implementar tu estrategia tanto interna como externamente.

Oct 19th 2026
4 Weeks
Estrategia de precios (Coursera) Coursera
IE Business School

Estrategia de precios (Coursera)

Este curso te guiará a través del complejo mundo de la fijación de precios, una decisión crucial en el marketing que puede marcar la diferencia entre el éxito y el fracaso comercial. Aprenderás conceptos fundamentales y técnicas avanzadas para desarrollar estrategias efectivas que permitan capturar valor y maximizar los ingresos de tu empresa.

Oct 19th 2026
4 Weeks
Positioning: What you need for a successful Marketing Strategy (Coursera) Coursera
IE Business School

Positioning: What you need for a successful Marketing Strategy (Coursera)

Discover the critical role of Positioning in crafting an effective Marketing Strategy. This course, led by IE professor Ignacio Gafo, will guide you through essential stages of market segmentation, defining your unique value proposition, and building a clear, compelling position in the marketplace. Whether you're new to marketing or looking to refine your strategy, this course provides the tools needed for a successful brand positioning.

Oct 19th 2026
4 Weeks
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