Marketing Strategy

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The Business of Social (Coursera) Coursera
Northwestern University

The Business of Social (Coursera)

In this comprehensive online course, 'The Business of Social', offered by Coursera, you'll delve into the critical aspect of integrating social media strategies with business metrics. Learn how to effectively engage consumers on a one-to-one level and measure your social investments for improved marketing outcomes. This course is perfect for professionals looking to enhance their organization's social marketing approach.

Oct 26th 2026
4 Weeks
Engagement & Nurture Marketing Strategies (Coursera) Coursera
Northwestern University

Engagement & Nurture Marketing Strategies (Coursera)

Dive into the world of Engagement & Nurture Marketing Strategies with this specialized course. Gain insights into two highly effective marketing techniques used by organizations globally. Explore best practice examples, understand key metrics for success, and learn about the power of infographics and landing pages in boosting your bottom line.

Oct 26th 2026
4 Weeks
Content, Advertising & Social IMC (Coursera) Coursera
Northwestern University

Content, Advertising & Social IMC (Coursera)

In this comprehensive online course, you'll learn how to create engaging content and develop effective advertising strategies for social media. By mastering the principles of Integrated Marketing Communications (IMC), you will be able to deliver a consistent brand message across multiple platforms, ensuring your content stands out in today's crowded digital landscape.

Oct 26th 2026
4 Weeks
Market Research and Consumer Behavior (Coursera) Coursera
IE Business School

Market Research and Consumer Behavior (Coursera)

Embark on your journey towards becoming a marketing expert by mastering the essential skills in Market Research and Consumer Behavior. This foundational course is designed to equip you with the tools needed to craft an impactful marketing strategy. Dive into understanding how to frame research questions, design insightful research plans, analyze data effectively, and translate findings into actionable recommendations.

Oct 26th 2026
4 Weeks
Posicionamiento: La base del éxito en la estrategia de marketing (Coursera) Coursera
IE Business School

Posicionamiento: La base del éxito en la estrategia de marketing (Coursera)

Este curso te guía a través del proceso crucial de posicionamiento en el mundo del marketing. Comprendemos las bases, técnicas y herramientas necesarias para establecer una identidad única y memorable para tus productos o servicios. Aprenderás a diferenciarte y captar la atención de tu audiencia objetivo.

Oct 26th 2026
3 Weeks
El plan de marketing (Coursera) Coursera
IE Business School

El plan de marketing (Coursera)

Sumérgete en la esencia del marketing con nuestro curso 'El Plan de Marketing'. Aquí aprenderás a diseñar una estrategia sólida y a implementar un plan efectivo para asegurar el éxito de tu marca. Desde definir al público objetivo hasta establecer el mix de marketing adecuado, este curso te guiará paso a paso.

Oct 26th 2026
4 Weeks