Coursera

Marketing Gerencial (Coursera)

Offered by Universidad de Chile,
Marketing Gerencial (Coursera)

Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

El foco del Programa está en los clientes, explicando que el valor de una empresa está en crear y desarrollar Clientes y no en sus Productos.

Syllabus

WEEK 1: Concepto de Marketing.
WEEK 2: Concepto de Valor.
WEEK 3: Intercambio.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

¿Cómo convertir mi idea en empresa? (Coursera) Coursera
Universidad de los Andes

¿Cómo convertir mi idea en empresa? (Coursera)

Management & Leadership Business

Este curso te ofrece un entrenamiento para la tarea de descubrir quién será el consumidor de tu producto o servicio y cuáles serán los atributos y características del mismo. Al terminar el curso, habrás identificado una oportunidad de negocio que te permitirá utilizar tus fortalezas personales; habrás identificado un grupo de consumidores y sus necesidades; habrás creado un producto o servicio para atender esas necesidades y lo habrás prototipado con consumidores reales, obteniendo claridad con respecto a cuáles son los atributos del producto que el consumidor realmente desea y por los cuales está dispuesto a pagar.

Jun 15th 2026
5-12 Weeks
Business Markets Services
Details
Business Growth Strategy (Coursera) Coursera
University of Virginia

Business Growth Strategy (Coursera)

Management & Leadership Business

Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you will learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions.

Jun 15th 2026
4 Weeks
Business Innovation Business Strategy
Details
Strategic Planning and Execution (Coursera) Coursera
University of Virginia

Strategic Planning and Execution (Coursera)

Management & Leadership

Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. You'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of successful strategy planning and execution.

Jun 15th 2026
4 Weeks
Business Strategic Planning Execution
Details
Digital Media and Marketing Principles (Coursera) Coursera
University of Illinois at Urbana-Champaign

Digital Media and Marketing Principles (Coursera)

Management & Leadership Marketing & Communication

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices.

Jun 15th 2026
4 Weeks
Marketing Strategy Digital Marketing Digital Media
Details
L'entrepreneuriat social: faire son business plan (Coursera) Coursera
ESSEC Business School

L'entrepreneuriat social: faire son business plan (Coursera)

Management & Leadership

Ce MOOC a pour vocation de vous aider à créer votre entreprise à but social ou environnemental en vous aidant à vous poser toutes les "bonnes questions" : besoin social, proposition de valeur, modèle économique, financement, statut juridique, mesure de l'impact social...Thierry Sibieude, professeur titulaire de la Chaire Innovation et Entrepreneuriat social et une vingtaine d'acteurs inspirants, entrepreneurs et intrapreneurs sociaux ou experts, vous apporteront leur éclairage inspirant

Jun 15th 2026
4 Weeks
Business Social Business Social Enterprise
Details
Digital Marketing Analytics in Theory (Coursera) Coursera
University of Illinois at Urbana-Champaign

Digital Marketing Analytics in Theory (Coursera)

Management & Leadership Marketing & Communication

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients.

Jun 15th 2026
4 Weeks
Business Marketing Digital Data
Details
Influencing People (Coursera) Coursera
University of Michigan

Influencing People (Coursera)

Management & Leadership Business

This course will improve your ability to influence people in situations where you cannot use formal authority. You will learn about effective ways to build, develop, and sustain a power base in your organization. You will also learn influence tactics that enable you to be more persuasive and influential in working with your superiors, peers, and even subordinates. In addition, you will learn how to build and maintain high-quality relationships to further maximize your informal power and ability to influence others. Importantly, you will distinguish between influence and manipulation and learn how to protect yourself from the unwanted influence of others.

Jun 15th 2026
4 Weeks
Business Management Leadership
Details
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship (Coursera) Coursera
University of Maryland, College Park

Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship (Coursera)

Management & Leadership

This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.

Jun 15th 2026
4 Weeks
Business Innovation Management
Details
Model Thinking (Coursera) Coursera
University of Michigan

Model Thinking (Coursera)

Economics & Finance Humanities

We live in a complex world with diverse people, firms, and governments whose behaviors aggregate to produce novel, unexpected phenomena. We see political uprisings, market crashes, and a never ending array of social trends. How do we make sense of it? Models. Evidence shows that people who think with models consistently outperform those who don't. And, moreover people who think with lots of models outperform people who use only one. Why do models make us better thinkers? Models help us to better organize information - to make sense of that fire hose or hairball of data (choose your metaphor) available on the Internet.

Jun 15th 2026
5-12 Weeks
Business Economics Models
Details