This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.
WHAT YOU WILL LEARN
Coursera
Discover how to harness the potential of big data for better decision-making in business with Wharton’s Operations Analytics course on Coursera. This comprehensive program will teach you to effectively manage supply and demand, predict future trends, and navigate risks with confidence.
Coursera
Dive into Accounting Analytics, a course designed by Wharton's esteemed accounting professors. Discover how to leverage financial statement data and non-financial metrics to gain valuable insights into what drives financial performance and forecast future scenarios. This course will equip you with the skills to use accounting analytics for consumer behavior predictions, corporate strategy formulation, risk management, optimization, and more.
Coursera
Unlock the potential of your workforce with People Analytics - a groundbreaking course that teaches you to leverage data for smarter people management decisions. Explore recruitment strategies, performance evaluation techniques, leadership development, and more with Wharton's top professors.
Coursera
Discover the art and science of understanding customer behavior through data with Customer Analytics. This course, led by Wharton’s leading marketing experts, explores the use of analytics in describing past behaviors, predicting future trends, and prescribing new strategies based on real-world examples from industry giants like Amazon, Google, and Starbucks.