Shainesh G

Shainesh is Professor of Marketing at the Indian Institute of Management Bangalore. He has conducted research and teaching assignments at various universities abroad. His book titled Customer Relationship Management – A Strategic Perspective (Macmillan India) is a prescribed textbook for CRM courses at several business schools. He is also the co-author of a book on CRM titled Customer Relationship Management – Emerging Concepts, Tools and Applications (15th Reprint 2011, Tata McGraw Hill, New Delhi).

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Customer Relationship Management (edX) EdX
Indian Institute of Management, Bangalore,IIMBx

Customer Relationship Management (edX)

Management & Leadership Business

Discover the secrets to successful customer relationship management with this in-depth online course from edX. Gain a thorough understanding of CRM concepts, best practices, and how to implement them for long-term profitability. Whether you're new to CRM or looking to refine your existing strategies, this course will equip you with the knowledge and skills needed to foster lasting relationships with customers and drive business success.

Self Paced
Self-Paced
Marketing CRM Customer Centricity
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Services Marketing: Concepts & Applications (edX) EdX
Indian Institute of Management, Bangalore,IIMBx

Services Marketing: Concepts & Applications (edX)

Marketing & Communication Business

Dive into the world of Services Marketing: Concepts & Applications on edX. This course unravels the complexities of marketing services, offering insights into making everyday experiences simpler, more productive, and enjoyable across diverse sectors like banking, healthcare, hospitality, airlines, and communications. Whether you're a consumer or a business manager, this course equips you with essential knowledge to excel in service delivery and management.

No sessions available
5-12 Weeks
Marketing Promotion Branding
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