Services Marketing - The Next Level (OpenLearning)

Coursera

Universidad de los Andes

Marketing Verde (Coursera)

Management & Leadership Marketing & Communication

Al finalizar este curso serás capaz de diseñar y ejecutar campañas para productos, servicios o iniciativas relacionadas con algún tema ambiental, así como también de crear propuestas de valor para cualquier producto o servicio con criterios de sostenibilidad ambiental, es decir, generando el mayor valor para la marca y el menor impacto posible en el entorno.

Sep 28th 2026

5-12 Weeks

Marketing Environment Marketing Strategy

Details

Coursera

Yonsei University

International Marketing Entry and Execution (Coursera)

Marketing & Communication Business

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.

Sep 21st 2026

4 Weeks

Marketing Positioning Marketing Innovation

Details

OpenLearning

UNSW Sydney - University of New South Wales

Services Marketing - Selling the Invisible (OpenLearning)

Management & Leadership Marketing & Communication

How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read? Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and how they affect both customer behaviour and marketing strategy.

Self Paced

Self-Paced

Marketing Services Selling

Details

Coursera

IESE Business School

Marketing estratégico: claves para competir con éxito (Coursera)

Marketing & Communication

El papel del marketing difiere entre empresas y sectores. Además, la visión que los profesionales tienen del mismo depende del nivel jerárquico dentro de la organización, así como del bagaje profesional de cada uno. Quizá por ello, a menudo es mal entendido y reducido a un nivel táctico exclusivamente de comunicación.

Oct 5th 2026

4 Weeks

Marketing Promotion Marketing Strategy

Details

Coursera

Ludwig-Maximilians-Universität München

Advanced Competitive Strategy (Coursera)

Management & Leadership

In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies.

Sep 21st 2026

5-12 Weeks

Marketing Strategy Strategic Management

Details

Coursera

University of Illinois at Urbana-Champaign

Global Marketing: Building Iconic Brands (Coursera)

Management & Leadership

Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global marketing: Cultural Frameworks to guide the process of crafting a culturally focused marketing plan for a global expansion. The course introduces the key steps for developing a global marketing plan, starting with an environmental analysis of the new markets to be developed, which provides insights into the cultural preferences of target consumers in these new markets.

Oct 5th 2026

4 Weeks

Marketing Strategic Planning Brand Management

Details

Coursera

Tecnológico de Monterrey

Beneficios y características de las redes sociales más significativas (Coursera)

Management & Leadership Marketing & Communication

En este curso se explicarán los aspectos más generales del ámbito de las redes sociales con el objetivo de que el participante distinga, clasifique e identifique las cualidades particulares de la evolución de las redes sociales, su aplicación general en el ámbito de negocios y comercial, así como reconocer las redes sociales de más auge en nuestros tiempos y las tendencias de empleo.

Sep 21st 2026

5-12 Weeks

Marketing Social Networks Marketing con Redes Sociales Specialization

Details

Coursera

IE Business School

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more (Coursera)

Management & Leadership Marketing & Communication

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. This course is designed to introduce you to the field of integrated marketing communications (IMC) and aims to increase your understanding of important issues in planning and evaluating marketing communications strategies and executions.

Sep 21st 2026

4 Weeks

Marketing Advertising Public Relations

Details

Coursera

Emory University

Meaningful Marketing Insights (Coursera)

Marketing & Communication Business

With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them.

Sep 21st 2026

5-12 Weeks

Marketing Data Analysis Microsoft Excel

Details

Coursera

Arizona State University

Inglés Empresarial: el márketing y ventas (Coursera)

Languages & Literature Business

If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas.

Oct 5th 2026

5-12 Weeks

Marketing English Promotion

Details

Coursera

Università Bocconi

Arts and Heritage Management (Coursera)

Management & Leadership Marketing & Communication

Today cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager. Imagine you went to work every day to connect artists with audiences, vision with reality, and money with a mission. That is what managers in the arts do, they play an essential role in transforming the minds, lives, and communities through creative expression. This course has been conceptualized to address the need of skills and techniques to help professionals and managers in running art and cultural institutions.

Oct 5th 2026

5-12 Weeks

Management Marketing Branding

Details

Coursera

Università Bocconi

Food & Beverage Management (Coursera)

Management & Leadership

Managing a company in the food and beverage industry is a fascinating task. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.

Sep 21st 2026

5-12 Weeks

Food Management Marketing

Details