OpenLearning

Services Marketing - The Next Level (OpenLearning)

Offered by UNSW Sydney - University of New South Wales,

Do you want to develop tradeable knowledge and strategic thinking to advance or change your career? Do you want to improve your business bottom line? Do you need to do your own marketing? Whatever your reason, this course is designed to take your services marketing knowledge to the next level.

In this course you'll go through a variety of fun activities, learn new things and socialise with new friends.
You'll learn loads of great things, including:
Developing an Integrated Services Marketing Communications (IMC) plan
Special challenges for marketing services
Positioning services in competitive markets
People issues - Customers' and employees' roles in delivering services
Designing an effective customer service organization

Go to Class

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Coursera

Universidad Nacional Autónoma de México

Introducción al Mercado (Coursera)

Management & Leadership Marketing & Communication

El estudio de mercado nos ayuda a identificar y definir oportunidades y problemas de mercado, para generar y evaluar estrategias de promoción y venta de los productos y/o servicios de tu empresa o idea de negocio, y a su vez mejorar la relación que existe entre la empresa y sus clientes, consumidores, proveedores, etc.

Nov 23rd 2026

5-12 Weeks

Markets Marketing Sales

Coursera

Emory University

Survey analysis to Gain Marketing Insights (Coursera)

Management & Leadership Marketing & Communication

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.

Nov 9th 2026

4 Weeks

Marketing Marketing Strategy Marketing Analysis

OpenLearning

UNSW Sydney - University of New South Wales

Services Marketing - Selling the Invisible (OpenLearning)

Management & Leadership Marketing & Communication

How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read? Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and how they affect both customer behaviour and marketing strategy.

Self Paced

Self-Paced

Marketing Services Selling

Coursera

University of Pennsylvania

Introduction to Marketing (Coursera)

Management & Leadership Marketing & Communication

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

Nov 16th 2026

5-12 Weeks

Business Markets Marketing

Coursera

Universidad de los Andes

Marketing Verde (Coursera)

Management & Leadership Marketing & Communication

Al finalizar este curso serás capaz de diseñar y ejecutar campañas para productos, servicios o iniciativas relacionadas con algún tema ambiental, así como también de crear propuestas de valor para cualquier producto o servicio con criterios de sostenibilidad ambiental, es decir, generando el mayor valor para la marca y el menor impacto posible en el entorno.

Nov 23rd 2026

5-12 Weeks

Marketing Environment Marketing Strategy

Coursera

University of Virginia,Boston Consulting Group - BCG

Pricing Strategy in Practice (Coursera)

Marketing & Communication Business

In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization.

Nov 9th 2026

4 Weeks

Marketing Competition Pricing

Coursera

Coursera Instructor Network

Effective Marketing in the Global Marketplace (Coursera)

Marketing & Communication

In today's global marketplace, successful marketing hinges on the ability to connect with diverse audiences. This comprehensive course on Marketing introduces learners to core concepts and best practices for defining a target audience, crafting a strong value proposition, building brand identity, and implementing various marketing strategies. Whether you're a marketing professional or a business owner, this course equips you with the tools to engage audiences effectively and drive business growth.

Nov 16th 2026

1 Week

Marketing SEO Marketplace

Coursera

Northwestern University

The Importance of Listening (Coursera)

Marketing & Communication Business

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video.

Nov 9th 2026

4 Weeks

Marketing Big Data Social Media

Coursera

Insper

Introdução ao Marketing Analítico (Coursera)

Marketing & Communication

O curso tem como objetivo central introduzir o conceito de Marketing Analítico e apresentar de forma simplificada e prática algumas técnicas, de modo que o participante possa avaliar e recomendar decisões e ações em Marketing baseadas em análise de dados.

Nov 9th 2026

5-12 Weeks

Marketing Data Analysis Metrics

Coursera

Tecnológico de Monterrey

Beneficios y características de las redes sociales más significativas (Coursera)

Management & Leadership Marketing & Communication

En este curso se explicarán los aspectos más generales del ámbito de las redes sociales con el objetivo de que el participante distinga, clasifique e identifique las cualidades particulares de la evolución de las redes sociales, su aplicación general en el ámbito de negocios y comercial, así como reconocer las redes sociales de más auge en nuestros tiempos y las tendencias de empleo.

Nov 16th 2026

5-12 Weeks

Marketing Social Networks Marketing con Redes Sociales Specialization

Coursera

IE Business School

Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más (Coursera)

Management & Leadership Marketing & Communication

¿Qué tanto conoce las campañas de comunicación de marketing? Obtenga más información acerca de este pilar clave del marketing mix y aprovéchelo para dar un impulso a su producto o servicio. A través de este curso aprenderá a enfrentar los mayores retos a la hora de planificar y evaluar las estrategias y ejecuciones de comunicaciones de marketing. Tendrá las habilidades para combinar las teorías y modelos con información práctica y así tomar mejores decisiones de comunicaciones de marketing. Al completar este curso será capaz de aprovechar las comunicaciones integradas de marketing (IMC por sus siglas en inglés) en el proceso de crear marcas valiosas y ganar el corazón de sus consumidores.

Nov 9th 2026

4 Weeks

Marketing Advertising Public Relations

Coursera

University of California, Davis

The Strategy of Content Marketing (Coursera)

Management & Leadership Marketing & Communication

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Nov 9th 2026

5-12 Weeks

Marketing Strategy Writing