Other Providers

Search and Social Media Marketing for International Business (Salford)

Offered by University of Salford,
Search and Social Media Marketing for International Business (Salford)

This Search and Social Media Marketing for International Business pilot MOOC helps you to develop your individual as well as professional online profile, with a view to enhancing international trade prospects.

Individuals will benefit by having a better-informed digital online profile for career development. Businesses will learn how to develop a more robust online presence and engage with international audiences to enhance international trade prospects.
The MOOC comprises of twelve videos which will contain theoretical background from academic staff, as well as industry insights from key professional speakers. Each video is accompanied by activities, which will help you to put your newfound knowledge into practice.
Industry speakers:

  • Alex Fenton
  • Alex McCann
  • Anjlee Bhatt
  • Briony Gunson & Tom Parnell
  • Colin Telford
  • James Crawford
  • Joana Ferreira
  • Katrina Gallagher
  • Martin Williams
  • Nina Mack
  • Rebecca Rae
  • Sean Randles
  • Simon Wharton
  • Steve Kuncewicz
  • Tony Brown

More info: http://www.salford.ac.uk/business-school/business-management-courses/mooc-search-social-media-marketing-international-business

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Text Retrieval and Search Engines (Coursera) Coursera
University of Illinois at Urbana-Champaign

Text Retrieval and Search Engines (Coursera)

Statistics & Data Analysis Data Science

Recent years have seen a dramatic growth of natural language text data, including web pages, news articles, scientific literature, emails, enterprise documents, and social media such as blog articles, forum posts, product reviews, and tweets. Text data are unique in that they are usually generated directly by humans rather than a computer system or sensors, and are thus especially valuable for discovering knowledge about people’s opinions and preferences, in addition to many other kinds of knowledge that we encode in text.

Oct 12th 2026
5-12 Weeks
Machine Learning Search Data Mining
Details
Risk Communication (KTU) Other Providers
Kaunas University of Technology - KTU

Risk Communication (KTU)

Social Sciences Marketing & Communication

This MOOC provides practical tips, hands-on tools and the most recent examples for the effective risk communication. Course is open for everyone who is interested in individual, national or global risks in contemporary world and would like to acquire skills in designing, visualising and using media for risk messages. This course is based on the Erasmus+ project "Risk and Security Governance Studies within Baltic – Nordic Academic Community of Practice".

No sessions available
5-12 Weeks
Risk Communication Perception
Details
Internet Giants: The Law and Economics of Media Platforms (Coursera) Coursera
University of Chicago

Internet Giants: The Law and Economics of Media Platforms (Coursera)

Law

This seven-week course will explore the relationship between law and technology with a strong focus on the law of the United States with some comparisons to laws around the world, especially in Europe. Tech progress is an important source of economic growth and raises broader questions about the human condition, including how culture evolves and who controls that evolution. Technology also matters in countless other ways as it often establishes the framework in which governments interact with their citizens, both in allowing speech and blocking it and in establishing exactly what the boundaries are between private life and the government. And technology itself is powerfully shaped by the laws that apply in areas as diverse as copyright, antitrust, patents, privacy, speech law and the regulation of networks.

Oct 26th 2026
5-12 Weeks
Video Media Internet
Details
Advanced Competitive Strategy (Coursera) Coursera
Ludwig-Maximilians-Universität München

Advanced Competitive Strategy (Coursera)

Management & Leadership

In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies.

Oct 19th 2026
5-12 Weeks
Marketing Strategy Strategic Management
Details
Reputation Crisis? Facebook meets Cambridge Analytica (Coursera) Coursera
Erasmus University Rotterdam

Reputation Crisis? Facebook meets Cambridge Analytica (Coursera)

Social Sciences

Do you remember when you first created your Facebook account? Do you know what happens to the data and stories you share on Facebook? Are you aware of the Facebook – Cambridge Analytica crisis and its ramifications? In this course, you will take a deep dive into reputation management by tackling a case study on the crisis, the effects of which are still unravelling for Facebook, the tech industry, and society at large. You will explore the concept of corporate reputation, and touch upon topics such as data privacy implications for the big tech or the importance of leadership and culture, and how Mark Zuckerberg’s leadership might have affected Facebook in particular. In the final project, you will be asked to link theory and practice to provide an analysis of events and make recommendations for Facebook, going forward.

Oct 26th 2026
5-12 Weeks
Corporate Culture Crisis
Details
Academic Information Seeking (Coursera) Coursera
Technical University of Denmark - DTU,University of Copenhagen

Academic Information Seeking (Coursera)

Personal and Professional Development

This course will introduce you to the basic elements of academic information seeking - we will explore the search process from defining a strategy to evaluating and documenting your search results. Attending the course will make you a proficient information seeker. You will learn how to carry out comprehensive literature searches based on your own research assignment. You will be guided through the various information seeking steps from selecting relevant search strategies and techniques to evaluating your search results, documenting your search process and citing your sources.

Oct 19th 2026
3 Weeks
Search Academic Research Information Seeking
Details
AI-Enhanced Copywriting: SurferSEO, Upword and Anyword (Coursera) Coursera
Coursera Instructor Network

AI-Enhanced Copywriting: SurferSEO, Upword and Anyword (Coursera)

Marketing & Communication Business

Embark on a transformative learning journey to elevate your copywriting skills and master the art of AI-powered content creation. In this comprehensive project, you'll forge an alliance with cutting-edge AI technology, harnessing the power of SurferSEO, Upword, and Anyword to craft high-quality, engaging, and search engine optimized content that drives results.

Oct 26th 2026
1 Week
Artificial Intelligence SEO Copywriting
Details
Food & Beverage Management (Coursera) Coursera
Università Bocconi

Food & Beverage Management (Coursera)

Management & Leadership

Managing a company in the food and beverage industry is a fascinating task. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.

Oct 19th 2026
5-12 Weeks
Food Management Marketing
Details
Gamification (Coursera) Coursera
University of Pennsylvania

Gamification (Coursera)

CS: Design & Product

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively.

Oct 26th 2026
5-12 Weeks
Game Business Social
Details
Estrategias de Redes Sociales (Coursera) Coursera
Universidad Austral

Estrategias de Redes Sociales (Coursera)

Management & Leadership

En este curso, podrás adquirir los conocimientos y criterios iniciales para crear los objetivos, estrategias y tácticas para las redes sociales de tu plan de marketing digital. Conocerás en detalle los códigos y técnicas de Facebook, Twitter, Instagram y LinkedIn; incluyendo estrategias de contenido, anuncios y estadísticas.

Oct 19th 2026
4 Weeks
Strategy Twitter Facebook
Details