The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior (Coursera)

The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior (Coursera)

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key determinants of supply and demand. We will then learn how to use the supply-demand framework to explain and predict market outcomes and to show how government policies affect those market outcomes. We will look at how quantity demanded and supplied respond to their key determinants in quantitative (elasticity) as well as qualitative terms. The last two weeks of the first module will investigate consumer behavior more closely and show how consumer choices are driven by the interplay of preferences and budget constraints.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

We will employ the consumer choice framework to examine investor choice as well as policies such as ObamaCare and school choice. Finally, we will also address the concept of how to distribute a given amount of goods across a society’s consumers in the most efficient manner.

Syllabus

WEEK 1
Supply and Demand
Basic Assumptions About Market Participants and the Concept of Opportunity Cost. The Determinants of Demand and Supply.

WEEK 2
Supply and Demand
Using the Supply-Demand Framework to Predict and Explain Market Outcomes as well as to Show the Impacts of Government Intervention. Some Key Elasticities of Demand and Supply.

WEEK 3
Consumer Choice
Explaining Consumer Choice Through Analyzing Consumer Preferences and Budget Constraints.

WEEK 4
Consumer Choice and the Benefits of Exchange
Using Consumer Choice Theory to Analyze Investor Choice as well as Policies Such as ObamaCare and School Choice. Promoting Efficiency in the Distribution of Goods.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Investment Management in an Evolving and Volatile World by HEC Paris and AXA Investment Managers (Coursera) Coursera
HEC Paris

Investment Management in an Evolving and Volatile World by HEC Paris and AXA Investment Managers (Coursera)

Have you ever wanted to invest in financial markets, but were always afraid that you didn’t have the proper tools or knowledge to make informed decisions? Have you ever wondered how investment management companies operate and what fund managers do? AXA Investment Managers, in partnership with HEC Paris, will introduce you to the most important ideas and concepts in investment management, to help you better understand your financial future.

Aug 17th 2026
4 Weeks
Sustainable Vikings: Sustainability & Corporate Social Responsibility in Scandinavia (Coursera) Coursera
Copenhagen Business School

Sustainable Vikings: Sustainability & Corporate Social Responsibility in Scandinavia (Coursera)

This course gives you immediate access to the world leading sustainability and corporate social responsibility (CSR) practices. Scandinavian firms dominate the major sustainability and CSR performance indicators including the Dow Jones Sustainability Index (DJSI). In this course we explore the concepts of sustainability and CSR and focus attention on how Scandinavian firms, like Novo Nordisk, have achieved superior sustainability and CSR performances.

Aug 17th 2026
5-12 Weeks
Finance for Everyone: Debt (Coursera) Coursera
McMaster University

Finance for Everyone: Debt (Coursera)

In Debt, we take on one of the most challenging financial questions that remains unresolved: How much to borrow? We start by demonstrating why using debt has always been and continues to be a great temptation, particularly when borrowing costs are historically low. We identify conditions for selecting the optimal amount of debt for a corporation looking to maximize its value. You’ll become fluent in related concepts like norms and benchmarks.

Aug 17th 2026
4 Weeks
New Product Development - develop your own new product (Coursera) Coursera
Technion - Israel Institute of Technology

New Product Development - develop your own new product (Coursera)

New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of new products and services is high. However, the failure rate of new products development projects is also high and therefore there is a need for a methodology based on a well-designed process as well as tools and techniques to manage New Product Development (NPD) projects. Since most companies develop new products, it is important to you as a manager to be familiar and understand the basic concepts and terminology of NPD projects. This course will give you holistic view of the new product development arena and will help you gain specific knowledge in how to select, plan, monitor and control a new product development project, using the proper tools and techniques.

Aug 17th 2026
5-12 Weeks
Design Thinking and Global Startup (Coursera) Coursera
Korea Advanced Institute of Science and Technology - KAIST

Design Thinking and Global Startup (Coursera)

This course offers a systematic engineering design methodology: Stanford Design Thinking for preparing global startup. The course empathizes the whole Stanford design thinking process, "Empathy-Define-Ideation-Prototype-Test," for building a startup with a business model that has a “customer truly need” component.

Aug 17th 2026
5-12 Weeks
How to Validate your Startup Idea (Coursera) Coursera
UNSW Sydney - University of New South Wales

How to Validate your Startup Idea (Coursera)

Starting a new business begins with an idea that needs to evolve through experimentation, iteration and interactions with people. This course is for existing and potential entrepreneurs who are looking for guidance and support to make their ‘great idea’ a reality. In addition to reviewing the basic principles of entrepreneurship, this course guides you through the process of actively validating your idea in the market.

Aug 17th 2026
5-12 Weeks
Doing Business in Latin America (Coursera) Coursera
Universidad de los Andes

Doing Business in Latin America (Coursera)

Join us in the course Doing Business in Latin America. In this course, you will learn about the characteristics of the biggest multilatinas, how they have built their domestic and international competitive advantage, and you will identify which are the challenges and innovations to achieve the sustainability of their superior economic performance. The course includes videos presenting and explaining the topics, learning and evaluation activities, interviews, reviews, reports, and additional bibliography. Assessment activities are designed so that you get feedback, which is saved in the platform, so that you can pick up where you left off when you go online again.

Aug 17th 2026
4 Weeks
Infonomics II: Business Information Management and Measurement (Coursera) Coursera
University of Illinois at Urbana-Champaign

Infonomics II: Business Information Management and Measurement (Coursera)

Even decades into the Information Age, accounting practices yet fail to recognize the financial value of information. Moreover, traditional asset management practices fail to recognize information as an asset to be managed with earnest discipline. This has led to a business culture of complacence, and the inability for most organizations to fully leverage available information assets. This second course in the two-part Infonomics series explores how and why to adapt well-honed asset management principles and practices to information, and how to apply accepted and new valuation models to gauge information’s potential and realized economic benefits.

Aug 17th 2026
4 Weeks
Management of International Development: Towards Agenda 2030 (Coursera) Coursera
Università Bocconi

Management of International Development: Towards Agenda 2030 (Coursera)

Welcome! This course provides participants with the opportunity to explore the multifaceted concept of international development in order to be able to interpret and lead its challenges, opportunities and constant evolutions. Starting from an in-depth analysis of the current international development architecture, its key actors and trends, the course then illustrates the main international organizations' governance systems; identifies their funding and financing tools necessary to implement development programs and achieve sustainable development goals; and explains how to effectively leverage on human capital to drive organizational success and be ‘fit for purpose’ in an ever changing international development scenario.

Aug 17th 2026
5-12 Weeks
Infonomics I: Business Information Economics and Data Monetization (Coursera) Coursera
University of Illinois at Urbana-Champaign

Infonomics I: Business Information Economics and Data Monetization (Coursera)

Thriving in the Information Age compels organizations to deploy information as an actual business asset, not as an IT asset or merely as a business byproduct. This demands creativity in conceiving and implementing new ways to generate economic benefits from the wide array of information assets available to an organization. Unfortunately, information too frequently is underappreciated and therefore underutilized.

Aug 17th 2026
4 Weeks
Estadística aplicada a los negocios (Coursera) Coursera
Universidad Austral

Estadística aplicada a los negocios (Coursera)

La toma de decisiones está en la esencia de los negocios. Gerenciar es tomar decisiones, muchas veces bajo presión, con información desordenada y en un contexto de incertidumbre. Un aspecto básico es entender y analizar la información, organizar los datos de forma de facilitar su posterior uso y la toma de decisiones.

Aug 17th 2026
4 Weeks