Free Online Consumer Choice Courses & MOOCs

Coursera

University of Rochester

The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior (Coursera)

Business

Dive into the basics of economics with 'The Power of Markets I'. This comprehensive course unravels the principles of supply and demand, consumer behavior analysis, and their pivotal role in shaping market dynamics. Gain insights into how markets function, respond to changes, and are influenced by government interventions. Perfect for beginners looking to grasp economic fundamentals or professionals aiming to refine their understanding.

Jun 8th 2026

4 Weeks

Business Markets Supply

Microeconomic Principles: Decision-making Under Scarcity (edX)

EdX

Arizona State University,ASUx

Microeconomic Principles: Decision-making Under Scarcity (edX)

Management & Leadership Economics & Finance

Dive into the core concepts of microeconomics with our engaging course designed for beginners and enthusiasts alike. Explore the principles of decision-making under scarcity and understand how consumers and firms make choices when resources are limited. Gain insights into supply and demand, utility theory, market structures, and more to build a strong foundation in economic analysis.

No sessions available

5-12 Weeks

Consumer Microeconomics Decision Making

FutureLearn

Coventry University

Consumer Behaviour and Psychology (FutureLearn)

Health & Society Business

Discover the science behind your shopping habits with 'Consumer Behaviour and Psychology'. This course unravels the complex world of why we buy what we do, exploring the psychological influences that shape our consumer choices. From understanding brand loyalty to decoding advertising techniques, this course is designed for anyone curious about how psychology impacts consumer behaviour.

No sessions available

2 Weeks

Marketing Decision Making Consumer Behavior