Join Evelio Mattos — editor in chief of beloved packaging design blog The Dieline — for a hands-on, one-hour class that gets to the heart of crafting packaging for real-world products! Creators, makers, and designers of all levels will love learning how to sketch an "unveiling experience" — unlocking the skills to get ideas down on paper and convey form, function, and features in a retail space.
Key lessons cover sketching, concept development, communicating 3-point perspective, and client presentation — all peppered with valuable insights into the print and packaging industries.
All you need to get started is a pencil or pen! By the end, you'll have an inside look at the creative process of an industry pro, and a tangible series of sketches to start bringing your packaging concept to life.
Sketch a packaging design concept for a box of chocolates.
Your assignment is to sketch the structural design for a box of chocolates.
Keep in mind, you do not have to apply branding, logos or visual design to the packaging at this stage – your main focus should be the forms, features, and the overall unveiling process.
Think user experience meets product design. Your packaging concept should surprise and delight the user as they open the box of chocolates, even before they taste them.
Everything starts with sketching. By getting these ideas down on paper in sketch form, you'll be able to convey to a client what the final product will look like and how it functions, as well as illustrate the concept to vendors so you can estimate the cost of materials and production.
