Coursera

Marketing e o Consumidor no Ambiente Digital (Coursera)

Offered by FIA Business School,

Nossas boas-vindas ao Curso Marketing e o Consumidor no Ambiente Digital. Neste curso, você aprenderá sobre o papel do marketing no contexto digital. Também serão abordados os principais aspectos que tratam do consumidor no ambiente digital. É importante compreender de que forma os indivíduos passam a organizar sua compra nos ambientes das redes para conhecer as perspectivas futuras da organização em um ambiente cada vez mais digitalizado.

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Ao final deste curso, você será capaz de planejar estratégias de marketing digital levando em consideração não só o comportamento do consumidor no ambiente digital, mas também como se beneficiar dos dados para melhorar o marketing nesse ambiente.Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.
Bons estudos!
Course 2 of 4 in the Marketing e Data Science Specialization.

Syllabus

WEEK 1
Marketing e o Comportamento do Consumidor Digital
Este módulo irá abordar o processo decisório do consumidor no ambiente online. Isso significa compreender a jornada que o cliente atravessa para chegar até a compra no ambiente virtual. Iremos compreender como a Internet trouxe novas possibilidades para as organizações.

WEEK 2
Marketing de Performance
Neste módulo, será abordado o processo de mensuração de resultados por meio de ferramentas que apoiam o processo de análise de resultados.

WEEK 3
Monitoramento dos KPI's por Meio da Visualização de Dados
Neste módulo, iremos discutir de que forma é possível monitorar KPI’s por meio de visualização de dados utilizando os softwares, como o Python.

WEEK 4
Processo de Segmentação por Meio de Clusterização
Neste módulo iremos abordar o processo de segmentação de mercado utilizando a técnica de Cluster.

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