Liderança Estratégica (Coursera)

Offered by FIA Business School,
Liderança Estratégica (Coursera)

Nossas boas-vindas ao Curso Liderança Estratégica. Neste curso, você aprenderá sobre o papel das lideranças no processo estratégico. Mais do que apenas supervisores de tarefas rotineiras, os líderes são chamados, na atualidade, a ser visionários, estrategistas e inspiradores. Cabe, assim, aos líderes, a compreensão de seus mercados e a condução ampla da empresa em torno da estratégia. Como fazê-lo? De que líderes as empresas precisam para a necessária condução estratégica? Para responder a estas e outras indagações, este curso discute as diferentes escolas de pensamento em liderança e faz recomendações concretas sobre como conduzir times em busca de resultados superiores.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Ao final deste curso, você será capaz de:

  • Interpretar o trabalho do líder estratégico de modo mais profundo;
  • Construir planos de desenvolvimento humano que levem a liderança estratégica em consideração, de modo profundo;
  • Exercer melhor seu papel de liderança.

Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.
Bons estudos!
Course 3 of 4 in the Roadmap para a Estratégia Specialization.

Syllabus

WEEK 1
Pensamento Estratégico e Liderança
Um dos elementos mais essenciais para a condução estratégica de uma empresa é sua liderança. Os líderes, inicialmente, devem ser aqueles que pensam suas organizações e mercado de maneira inovadora e orientada a resultados para todos os Stakeholders.

WEEK 2
Diferentes Abordagens para se Entender Liderança
Neste módulo, antes de adentrar nos aspectos instrumentais da liderança estratégica, discute-se as diversas teorias que buscam explicá-la. O fundamento aqui é que não se pode compreender o complexo fenômeno da liderança com apenas uma ótica. A multiplicidade de abordagens é mais efetiva, especialmente tendo em vista a complexidade do ser humano.

WEEK 3
Cultura Organizacional e Estratégia
Neste módulo, debate-se o complexo fenômeno da cultura na implementação da estratégia empresarial. Como veremos, um dos mais cruciais dos desafios que os líderes têm ao elevar suas organizações à transformação estratégica é, justamente, a mudança cultural.

WEEK 4
O Líder na Mudança Estratégica
Ser líder, como sabido, supera o papel formal de gestor. Neste módulo, aprofunda-se o necessário papel dos líderes na transformação organizacional. Parte-se da diferenciação entre líderes autoritários e aquelas que enxergam o potencial das pessoas de modo mais pleno. Ao final, recomendações efetivas são apresentadas.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Leading with Impact: Team Dynamics, Strategy and Ethics (Coursera) Coursera
Coursera Instructor Network

Leading with Impact: Team Dynamics, Strategy and Ethics (Coursera)

This course provides the foundational concepts and frameworks to understand and apply leadership principles, team dynamics, strategic thinking, and ethical decision-making. Gain insights into the different types of leadership styles, and the roles and responsibilities of leaders. The course will explore how leaders can apply the principles of strategic thinking during the decision-making process. It will also dig into the complexities of team interaction and the importance of ethical considerations in decision-making.

Nov 9th 2026
1 Week
Infonomics I: Business Information Economics and Data Monetization (Coursera) Coursera
University of Illinois at Urbana-Champaign

Infonomics I: Business Information Economics and Data Monetization (Coursera)

Thriving in the Information Age compels organizations to deploy information as an actual business asset, not as an IT asset or merely as a business byproduct. This demands creativity in conceiving and implementing new ways to generate economic benefits from the wide array of information assets available to an organization. Unfortunately, information too frequently is underappreciated and therefore underutilized.

Nov 9th 2026
4 Weeks
Business Economics and Game Theory for Decision Making (Coursera) Coursera
Illinois Tech

Business Economics and Game Theory for Decision Making (Coursera)

Good decision making and strategy do not exist in isolation: the success and profitability of a business depend not only on the organization’s own strategic moves but also on those that other firms make, especially competitors. Understanding the strategic linkages among firms can therefore be immensely valuable. Economics and Game theory offer tools that can specifically enhance one's understanding and ability to exploit such strategic linkages. This course will cover one of the most crucial decisions that a firm offering a differentiated product needs to make – how to price its product.

Nov 9th 2026
5-12 Weeks
Análise de Segmentação de Mercado (Coursera) Coursera
FIA Business School

Análise de Segmentação de Mercado (Coursera)

Nossas boas-vindas ao Curso Análise de Segmentação de Mercado. Neste curso, você aprenderá que as organizações estão adotando tecnologias de Big Data como parte de sua estratégia de negócios e em um mercado orientado a dados, trabalhar com a segmentação de forma eficiente é um grande desafio para a maioria das empresas. Uma segmentação eficaz consiste em agrupar seu público-alvo conforme a característica de cada indivíduo, reduzindo esforços e direcionando corretamente ao objetivo desejado.

Nov 9th 2026
4 Weeks
The Factors that Influence the Effectiveness of Boards and the Governance Process (Coursera) Coursera
University at Buffalo,The State University of New York

The Factors that Influence the Effectiveness of Boards and the Governance Process (Coursera)

The third course in this Specialization introduces you to the factors that influence how effective boards of directors will be in carrying out their roles and responsibilities and hence the impact they have in shaping the success of the organization they govern. While this course has been developed with North American culture in mind, we do appreciate that, in other parts of the world, the nature of the factors that influence the effectiveness of nonprofit boards of directors may vary. Nevertheless,it is our hope that much of the course content will still be of value to those in other parts of the world.

Nov 9th 2026
5-12 Weeks
Leadership Through Social Influence (Coursera) Coursera
Northwestern University

Leadership Through Social Influence (Coursera)

This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations.

Nov 2nd 2026
4 Weeks
Business English: Finance and Economics (Coursera) Coursera
Arizona State University

Business English: Finance and Economics (Coursera)

Do you work in finance or interact with finance professionals? Is it necessary to speak, write or understand English in your career? Follow the authentic characters in this course as they work through common business situations in finance and economics. Learn from your successes and failure, and think critically about your own communication options.

Nov 9th 2026
5-12 Weeks
Introduction to the Nonprofit Sector, Nonprofit Organizations, Nonprofit Leadership and Governance (Coursera) Coursera
The State University of New York

Introduction to the Nonprofit Sector, Nonprofit Organizations, Nonprofit Leadership and Governance (Coursera)

This course introduces you to the nonprofit sector, nonprofit organizations, and the concepts of leadership and governance. While this course has been developed with North American culture in mind, we do appreciate that in other parts of the world the nature of the nonprofit sector, nonprofit organizations, nonprofit leadership and governance may not be the same. Nevertheless, it is our hope that much of the course content will still be of value to those in other parts of the world.

Nov 9th 2026
5-12 Weeks
Writing Skills for Engineering Leaders (Coursera) Coursera
Rice University

Writing Skills for Engineering Leaders (Coursera)

Engineering leaders must write extensively for their jobs, and their writing needs to be professional, reader-focused, and error-free. What leaders write in particular can affect productivity and the bottom line, so the written communication that leaders create must be clear and concise. In this course, you’ll learn essential writing skills that you can apply in your daily activities on the job as an engineering leader.

Nov 9th 2026
4 Weeks
Managing Social and Human Capital (Coursera) Coursera
University of Pennsylvania

Managing Social and Human Capital (Coursera)

Based on their popular course at Wharton, this course will teach you how to motivate individual performance and design reward systems, how to design jobs and organize work for high performance, how to make good and timely management decisions, and how to design and change the your organization’s architecture. By the end of this course, you'll have developed the skills you need to start motivating, organizing, and rewarding people in your organization so that you can thrive as a business and as a social organization.

Nov 9th 2026
4 Weeks
Strategy and Sustainability (Coursera) Coursera
IESE Business School

Strategy and Sustainability (Coursera)

Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet. Business is measured in months and quarters. Sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish one percenters. To some executives, all activists are irresponsible, unyielding extremists.

Nov 9th 2026
5-12 Weeks
Sustainable Fashion (Coursera) Coursera
Copenhagen Business School

Sustainable Fashion (Coursera)

Sometimes when we say we work with sustainable fashion people look at us like... "Mmmm, is it really possible for something like fashion to be sustainable?" And let's face it, people are right being suspicious. If anything the fashion industry has become increasingly unsustainable over the last decades, using more and more natural resources and creating more and more waste.

Nov 9th 2026
5-12 Weeks