Introduction to Social Media Advertising | Learn with Buffer (Skillshare)

Lessons include:

• Demystifying key terms and vocabulary
• Setting campaign goals
• Targeting audience segments
• Developing compelling copy and visuals
• Iterating and optimizing campaigns for long-term success

This introductory class is perfect for marketers, brands, small business, freelancers, and everyone looking to harness the potential of paid social advertising. By the end, you'll be ready to run your first social media ad campaign — and connect with customers, convert views into action, and drive impact for long-term business success!
Share your social media ad!
Using Brian's process and tips, create and share a social media ad. We'd love to see your process, from first brainstorm to final piece. Keep in mind:

1. Is your ad going to be TOFU, MOFU, or BOFU? Are you trying to convert to sales, or are you starting broad to get more people into your funnel?
2. What will the content piece of your ad be? Are you linking to a blog post, posting a video, or sticking with an image?
3. What will your copy say? Are you providing tips and tricks without linking back to your website (a TOFU ad) or are you providing a coupon code if they sign up today (a BOFU ad)?
4. Who is your audience? Think through their demographics so you can create solid targeting for your ad.